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At Avolta (SIX: AVOL), our people are at the driving force behind our success. With a team of over 76,000 individuals representing more than 150 nationalities, we are a truly global company driven by passion, innovation, and excellence. Born from the combination of Dufry and Autogrill, Avolta is redefining the travel experience through the dedication and expertise of our diverse workforce. Across 73 countries and 1,000 locations, our teams bring energy, creativity, and commitment to delivering world-class travel retail and food & beverage experiences. We operate across multiple channels - including airports, motorways, cruise ships, ports, railways, and more - offering endless opportunities for collaboration and growth. Our people are empowered to make an impact, supported by a culture that values teamwork, development, and innovation. Sustainability and social responsibility are embedded in our strategy, ensuring we grow in a way that benefits both our employees and the communities we serve. Are you looking for a dynamic, international career where your contributions truly matter? Join Avolta and be part of a team that’s shaping the future of travel - together. POSITION SUMMARY The Omnichannel Marketing Specialist is responsible for driving store-level omnichannel marketing execution, airport commercial activation, and tactical passenger conversion initiatives across all customer-facing touchpoints. This role ensures campaigns, promotions, and customer engagement initiatives are effectively deployed and commercially impactful within airport retail environments. The role acts as the key execution bridge between Omnichannel Experience, Operations teams, VM, airport stakeholders, and stores to ensure strong rollout execution, tactical visibility, and activation effectiveness. KEY RESPONSIBILITIES 1. STORE MARKETING EXECUTION Lead the execution and deployment of campaigns, promotions, and customer-facing activations across assigned airport locations. Ensure campaign readiness and operational alignment before rollout. Coordinate with Operations teams to support effective in-store implementation. Monitor rollout progress and resolve execution issues during campaign deployment. Conduct regular store visits and execution audits to ensure compliance and execution quality. 2. TRADE MARKETING & COMMERCIAL ACTIVATION Support tactical promotional activities and passenger conversion initiatives. Coordinate tactical POSM deployment and promotional visibility across customer touchpoints. Support combo visibility, seasonal promotions, and tactical sales-driving campaigns. Identify opportunities to improve in-store visibility and customer engagement. Support airport-specific commercial activations and tactical campaigns. 3. AIRPORT VISIBILITY & CUSTOMER ENGAGEMENT Support airport-facing communication and customer visibility initiatives. Coordinate directional signage and passenger-facing communication deployment. Identify local passenger engagement opportunities based on terminal behavior and traffic flow. Work closely with VM & Experience function to improve customer-facing visibility and experience. 4. CROSS-FUNCTIONAL COORDINATION Coordinate with VM, Communications, Operations, airport stakeholders, and vendors to support campaign execution. Support omnichannel deployment alignment across online and offline customer touchpoints. Ensure operational feasibility and readiness of all assigned activations and campaigns. Provide execution feedback and operational insights to support campaign optimization. 5. EXECUTION MONITORING & REPORTING Track execution readiness, campaign deployment status, and activation performance. Support campaign reporting, execution audits, and post-activation reviews. Monitor store-level feedback and identify improvement opportunities. Ensure deployment timelines and execution standards are maintained. EXPERIENCE: 3–5 years experience in Store Marketing, Trade Marketing, Retail Marketing, Activation, or Omnichannel Marketing. Experience in F&B, QSR, retail, travel retail, hospitality, or airport-related business is preferred. Experience managing multi-location campaign rollout or activation execution is an advantage. Experience working closely with Operations teams is preferred. SKILLS & COMPETENCIES: Strong execution mindset and operational awareness. Good understanding of customer-facing retail environments and passenger behavior. Ability to manage multiple campaign timelines and operational priorities. Understanding of tactical campaigns, store marketing, and visibility execution. Ability to coordinate activation deployment and promotional readiness. Awareness of customer engagement and conversion mechanics. Strong coordination and cross-functional communication capability. JOB DESCRIPTION: Comfortable working with Operations teams, VM, airport stakeholders, vendors, and agencies. Strong follow-up and execution tracking capability. Proficient in Microsoft Office. Familiarity with POSM deployment and retail execution processes is preferred. Ability to utilize digital and AI-assisted tools to support activation planning, execution coordination, reporting, and operational efficiency is an advantage. PREFERRED PROFILE: Execution-focused and commercially aware. Hands-on with strong operational mindset. Comfortable working in fast-paced airport retail environments. Strong ownership mindset and problem-solving capability. Able to balance operational realities with marketing objectives. Strong attention to detail and execution quality. Due to certain email system settings, some of our messages may occasionally land in your junk or spam folder. To ensure you don’t miss any important updates regarding your application, please check these folders regularly and mark our emails as ‘Not Spam’ if needed. We look forward to connecting with you soon!
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