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[[cust_einleitung_prospective]] [[extTitle]] Your responsibilities Define the global marketing strategy, strategic priorities, and product portfolio focus across assigned product groups, ensuring alignment with the overall business strategy and growth objectives. Continuously analyze market trends, competitive activities, technological developments, clinical evidence, and regulatory changes to identify opportunities and risks and translate insights into strategic recommendations. Develop, validate, and continuously refine value propositions, target customer segments, and product positioning to ensure differentiated market offerings and consistent messaging across all regions. Partner closely with R&D and cross-functional stakeholders to translate market and customer insights into product innovation, prioritization, business cases, and development roadmaps. Own the global go-to-market strategy for new product introductions, including market segmentation, positioning, launch planning, commercialization strategy, and global launch readiness. Lead and coordinate pre-launch, launch, and post-launch activities by ensuring consistent execution across regions, defining launch packages, clinical content, and enabling successful market adoption. Develop and execute global marketing campaigns and communication strategies based on clinical evidence, customer needs, and differentiated product benefits to strengthen market positioning and drive business growth. Create clinically sound messaging, product claims, and communication materials for surgeons, Key Opinion Leaders (KOLs), distributors, sales organizations, and regional marketing teams. Provide commercial teams with effective sales enablement tools, competitive positioning materials, and value-based arguments that support customer engagement and conversion. Establish strong partnerships with regional marketing, sales organizations, clinical experts, and Key Opinion Leaders to understand evolving customer needs, validate strategic priorities, and strengthen market relevance. Collect, analyze, and prioritize customer and market feedback from global stakeholders and translate insights into actionable product, portfolio, and marketing strategies. Define, monitor, and analyze product performance indicators (KPIs) to evaluate commercial success, optimize marketing activities, and continuously improve product and portfolio performance. Your qualifications Bachelor's or Master's degree in Marketing, Business Administration, Life Sciences, Engineering, or a related field. At least five years of experience in Product Marketing or Product Management including regulatory requirements and product lifecycle management. Experience within an international medical device company is a must! Proven experience in product launches, go-to-market planning, campaign development, content creation, and customer engagement. Strong project and stakeholder management skills with the ability to manage multiple priorities simultaneously. Strategic thinker with a hands-on, execution-oriented approach and a strong commercial mindset. Ability to translate complex clinical and technical information into compelling customer-focused marketing messages. Strong analytical skills with experience using CRM systems, digital marketing tools, and performance analytics. Excellent communication, presentation, and interpersonal skills. Self-driven, proactive, solution-oriented, and able to thrive in a fast-paced, dynamic environment. Über Medartis Medartis ist einer der führenden Hersteller von medizinischen Produkten für die Osteosynthese im Bereich des Gesichtsschädels und der Extremitäten. Medartis hat sich zum Wohle des Patienten verpflichtet, Chirurgen und OP-Personal mit den innovativsten Titanimplantaten und Instrumenten zu versorgen und den besten Service zu bieten. Wir bieten Ihnen eine verantwortungsvolle und abwechslungsreiche Tätigkeit mit hohen Qualitätsanforderungen in einem wachsenden, internationalen Unternehmen mit fortschrittlichen Sozialleistungen. Wir freuen uns auf Ihre vollständige Online Bewerbung. Medartis Human Resources www.medartis.com
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In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
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