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THE ROLE We are seeking an experienced and strategically minded Influencer Marketing & PR Manager to lead and execute earned advocacy strategies for Burberry Beauty, for a CDD of 12 months. This role sits at the intersection of influence marketing, PR, culture, and storytelling, with a strong focus on elevating brand desirability, awareness, and engagement through innovative influencer programs, media relations, and 360° activations. The successful candidate will bring strong leadership, deep expertise in beauty and luxury communications, and a proven ability to manage complex global–local ecosystems in a fast‑paced, international environment. KEY RESPONSABILITIES Influencer Marketing & PR Strategy Define and implement comprehensive Influencer Marketing & PR strategies aligned with brand positioning, global priorities, and local market needs. Develop and roll out global IM/PR guidelines, toolkits, and best practices across fragrance, makeup and KCPs, to maximize consistency, impact, and scalability across markets. Ensure strong alignment with Global Marketing, Digital, Media, DTC, Commercial and Licensor’s teams to deliver fully integrated 360° plans. Influencer & Talent Partnerships Lead the execution of paid and earned influencer campaigns, including briefing, content supervision, approvals with fashion house and coordination with the markets. Oversee influencer seeding, gifting, and mailer programs across launches and always-on initiatives, ensuring strong storytelling and brand desirability. Manage campaign talents press days, interviews, public appearances, and shoots. Press & Media Relations Collaborate with markets to build and nurture strong relationships with key media (print, digital, social, lifestyle, beauty, and culture) to secure high‑quality coverage. Develop global communication assets and messaging while strictly respecting brand guidelines and tone of voice (press materials, press kits, launches, interviews, etc.) Events & Brand Activations Conceptualize and lead Global and Local press and influencer events (launch events, masterclasses, experiential activations, local activations etc), ensuring flawless execution and high content value. Collaborate with agencies and internal stakeholders to deliver impactful experiences. Leadership & Coordination Act as a key point of contact for local markets, supporting execution, sharing best practices, and ensuring strategic consistency. Maintain and strengthen relationships with licensor headquarters, ensuring continuous communication and alignment of all programs with the licensor’s global direction. Coordinate closely with external agencies, production partners, and suppliers. Manage and mentor IM/PR team members, fostering a collaborative, creative, and high‑performance culture. Oversee day-to-day budget management. Performance, Insights & Budgeting Track, analyze, and report on PR and influencer performance (coverage, reach, engagement, SOV, ROI), identifying key insights to continuously refine brand strategy. Translate results into actionable insights to continuously improve strategies and execution. Manage budgets and forecasts with accuracy and accountability. PROFILE & EXPERIENCE 8–10 years of experience in Influencer Marketing, Public Relations, and Communications, ideally within beauty, luxury, fashion, or lifestyle. Strong understanding of the global beauty ecosystem, social platforms (TikTok, Instagram, YouTube), creator culture, and emerging trends. Proven ability to manage multi‑market, high‑visibility campaigns and senior‑level stakeholders. Demonstrated experience managing agencies, budgets, and complex projects. Excellent storytelling, writing, and relationship‑building skills. Strategic thinker with strong cultural sensitivity and operational execution skills. Highly organized, detail‑oriented, and results‑driven. Natural leader with strong interpersonal and communication skills. Comfortable working in fast‑moving, international environments. Master’s degree (Business, Marketing, Communications, Luxury or equivalent). Digital, social, influencer‑specific training or APAC landscape knowledge is a plus. Why Join Coty Work on a portfolio of iconic global beauty brands. Evolve in an international, diverse, and creative environment. Be empowered to shape earned advocacy strategies at scale. Thrive in a culture rooted in fearless kindness, excellence, and innovation.
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