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Job Purposes Develop and execute successful SEO strategies Key Roles and Responsibilities Job scope & responsibilities Develop and execute successful SEO strategies Conduct keyword research to guide content teams Review technical SEO issues and recommend fixes Optimize website content, landing pages and paid search copy Direct off-page optimization projects (e.g. link-building) Collect data and report on traffic, rankings and other SEO aspects Keep abreast of SEO and integrated marketing trends Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) Qualifications Qualifications (minimum requirements of education / experience / skills) Bachelor degree in marketing ,business, other business-related fields is preferred. 1+ years experience , Proven experience as SEO Manager, SEM Manager or Digital marketing Knowledge of HTML/CSS Experience with SEO reporting Familiarity with relevant tools (e.g. Ahrefs, MOZ,SEMRush) and web analytics tools (e.g. Google Analytics, SimilarWeb) Analytical mindset with numerical aptitude Strong organizational and leadership skills Experience with Performance marketing is a plus Additional Information