Email Campaign Specialist

(1-2 Years) Role Summary: We are looking for an Email Campaign Specialist with 1 year of experience in email marketing, campaign management, or lead generation for B2B audiences. The ideal candidate would be a results-driven email marketing specialist with proven expertise in deliverability tools, conversion-focused copywriting, and campaign optimization & skilled in HubSpot operations. Mandatory Skill Sets/Expertise: 12 years of proven experience in email marketing, campaign management, or lead generation for B2B audiences Proficiency in deliverability tools and practices (e.g., Warmup Inbox, Folderly, or equivalent) Excellent copywriting skills with the ability to create engaging, conversion-focused email content Strong analytical mindset with experience interpreting campaign metrics and optimizing performance Hands-on experience with HubSpot (workflows, dashboards, reporting) Excellent written and verbal English communication skills Ability to work cross-functionally with Sales, Marketing, and Delivery teams in a fast-paced environment Good To Have: Experience running multi-channel campaigns (emails, webinars, digital events, LinkedIn outreach) Background in cybersecurity, IT services, or compliance consulting is a plus Key Responsibilities: Campaign Strategy & Execution Design, build, and execute targeted email campaigns to support sales lead generation, webinars, seminars, and nurture programs Create and manage automated workflows, including onboarding, re-engagement drips, and event follow-ups Write clear, persuasive, and customer-focused email content aligned with campaign goals Coordinate with Sales and Marketing teams to ensure alignment in messaging, audience targeting, and timing Manage email marketing automation platforms such as HubSpot, Constant Contact, or equivalent. Email Deliverability & Optimization Monitor key deliverability metrics (bounce rates, open rates, click-through rates, spam complaints). Implement authentication best practices (SPF, DKIM, DMARC) to ensure inbox placement. Proactively identify and resolve deliverability issues related to list quality, sending frequency, or content. Conduct A/B testing for subject lines, content, and CTAs to optimize performance. Work with ESPs and third-party vendors to troubleshoot and improve email deliverability. Database & Lead Nurturing Develop and maintain accurate CRM and email lists for precise campaign targeting. Define and implement lead qualification criteria in collaboration with Sales, ensuring seamless conversion workflows. Nurture prospects through drip campaigns, newsletters, and event-based sequences to accelerate pipeline progression. Analytics & Reporting Track campaign performance metrics, generate reports, and provide actionable insights to the Management. Use campaign data to refine targeting, improve personalization, and increase engagement. Provide strategic recommendations to enhance overall email marketing and lead conversion performance. Drop your CVs to joinourteam@accorian.com .