Remote Social Media and Community Manager

Note: The job is a remote job and is open to candidates in USA. Critical Path Advisors is a luxury skincare brand focused on targeted skincare solutions. They are seeking a Social Media and Community Manager to enhance their social presence, create engaging content, and build relationships within their community.ResponsibilitiesStay plugged into emerging trends and adapt / develop content quickly to capitalize on new opportunitiesExperience managing creators and partnerships, identifying and cultivating a selective community of creators (including dermatologists, aestheticians, and luxury lifestyle voices)Manage the creation & posting of engaging, on-brand content across platforms including Instagram, TikTok, and Facebook, writing compelling captions and copy that reflect brand voice and drive engagementBuild 3060-day content calendars aligned to product launches, skincare seasons, holidays, and cultural moments relevant to a luxury skincare audience; Use content scheduling and management tools such as Later, Sprout Social, or similar platforms. Collaborate cross-functionally with creative, marketing, and product teams to align social content with broader campaign initiativesShoot and edit short-form video content optimized for Reels, TikToks, and StoriesBasic proficiency in editing tools such as CapCut, Adobe Premiere, or similar appsTrack and analyze social performance metrics and creator content performance against partnership investment in order to regularly optimize engagement, reach, and overall social presenceReactively engage with users on tagged posts, comments, and mentions across all social platforms (collaborating with customer care as needed)Monitor and engage in general skincare, health/wellness and trending conversations where the brand can organically insert its voiceConduct ongoing social media research to identify how target audiences are discovering and engaging with luxury brands, & content while building awareness of algorithm changes in reach and visibilityCreate and execute strategies that grow and optimize the Affiliate Program (Impact, LTK, ShopMy, YouTube), supporting creator community, as well as select loyalty partners. Negotiate commissions, performance goals, and generate program reports (monthly/YTD)Skills3-5 years of social media and community management experience, ideally with beauty, skincare, or luxury lifestyle focusExceptional written and verbal communication skills with a warm, authentic voiceStrong multitasking abilities and comfort working independently across multiple platformsProven relationship-building skills and genuine enjoyment of connecting with peopleExperience in scrappy, fast-moving startup environmentsDeep understanding of social media platforms and community dynamicsExperience with analytics tools beyond platform tools, as well as scheduling, and creative organizational toolsYou are an excellent communicator a good listener who can empathize with our users, manage user feedback, be responsive, and oer support so that we can improve the user experience for our communitySome experience in content creation (photography, graphics, video, and editorial/ visual skills) and scheduling content on multiple platformsMust have a basic understanding of editing social first contentPassion for beauty, skincare and enthusiasm for learning on the jobAre a fluent English speaker and writerBasic proficiency in editing tools such as CapCut, Adobe Premiere, or similar appsBachelor's degree preferredBenefitsPerformance Bonus: This role is eligible for an annual bonusHealth, dental, & vision: Employer contributedFree Product Allowance: Quarterly allowanceVacation DaysCompany OverviewCritical Path Advisors is a boutique advisory firm dedicated to the needs of small and mid-market businesses. It was founded in 2013, and is headquartered in Denville, New Jersey, USA, with a workforce of 11-50 employees. Its website is https://www.criticalpathadvisors.com/. Apply To this Job .