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Key Responsibilities: Own end-to-end customer journey mapping across onboarding, payments, lending, and servicing. Design intuitive, mobile-first user experiences and optimise conversion funnels. Drive personalization through behavioural insights, nudges, and experimentation (A/B testing). Partner with Product, Engineering, Design, Data, CRM, Risk, and Operations teams. Analyze user behavior and journey metrics to continuously improve engagement and experience. Requirements: 6-12 years of Product Management or UX-led experience in Fin-tech, BFSI, Payments, or Consumer Apps. Strong expertise in journey mapping, funnel optimisation, personalization, and analytics. Experience with tools like Figma, CleverTap/MoEngage/WebEngage, Tableau/Power BI, and API tools (Postman/Swagger). Excellent stakeholder management and problem-solving skills. .