Senior Executive- Media Buying (Lead Gen) (Gurugram)

- Campaign Management: Plan, set up, and manage lead generation campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant channels. - Targeting & Audience Segmentation: Use tools and techniques to create custom audiences and optimize targeting to reach qualified leads. - Creative Strategy: Collaborate with the creative team to develop compelling ad copy and visuals to maximize lead conversion. - Performance Tracking: Monitor and analyze campaign performance, using KPIs like CPL (Cost per Lead) and conversion rates to measure success - Budget Management: Manage and allocate advertising budgets efficiently to maximize lead volume while maintaining quality. - A/B Testing: Conduct A/B testing on campaigns to improve overall performance, optimize creatives, and ad formats. - Lead Funnel Optimization: Collaborate with the sales and CRM teams to ensure lead quality and optimize the lead-to-customer conversion process. - Reporting: Prepare detailed performance reports and provide actionable insights for ongoing campaign improvements. **This opening is for our parent company Adways.VC India Pvt Ltd. Requirements - Deep knowledge of search advertising platforms like Google Ads, Bing Ads - Experience managing high-budget campaigns with a focus on maximizing ROI through search arbitrage techniques. - Strong understanding of search engine algorithms, bidding strategies, and keyword optimization. - Analytical mindset with proficiency in using tools such as Google Analytics, SEMrush, and other SEO/SEM tools. - Skills in data analysis, A/B testing, and performance optimization. Benefits - Flexible working hours - Variable/Incentive Component in addition to Fixed Package - 5 - Days working culture - Health Insurance Perks - Tenure Recognition and Awards - Leave Benefits as per Milestones - Performance Linked Growth Opportunities - Out of Term Appraisals .