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StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game ads and digital out-of-home ads. We empower thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, its a hub of innovation, imagination and creativity. Were looking for a Senior Content Marketing Manager to lead content strategy and execution for our demand generation campaigns. This is a strategic, hands-on individual contributor role for someone who can think like a content strategist but write like a copywriter. Youll own campaign narratives from ideation to execution, crafting high-performing content that drives leads and moves prospects through the funnel. Youll collaborate with the Product Marketing, Growth, Brand, and Design teams to shape campaign directionthen bring it to life through compelling content like reports, guides, landing pages, and emails. This role isnt just about writing. Its about connecting the dots between audience insight, business priorities, and campaign performanceand using tools like AI to get there faster and smarter. StackAdapt is a remote-first company, and we welcome applicants from Canada and the United States. What you'll be doing: Develop and execute content strategies that support demand generation campaigns and business goals Write high-quality content assets across the buyer journey Own the content lifecycle: planning and positioning, writing, reviewing, and publishing Partner with Product Marketing, Growth, Brand, and Design teams to shape campaign messaging and formats Ensure content is SEO-informed, visually engaging, and optimized for performance Use Google Analytics (GA4) and heatmapping tools (CrazyEgg) to tie content efforts to performance outcomes Use AI and research tools (e.g., ChatGPT, Gemini, SEMRush) to streamline research, drafting, and testing Analyze campaign performance to iterate and optimize based on whats working Collaborate cross-functionally to bring campaign experiences to life across social, email, web, events and more What youll bring to the table: 5+ years of experience in B2B content marketing (SaaS or AdTech/MarTech preferred) Proven success crafting content that supports lead generation and sales enablement Strong writing skillsable to flex tone and structure based on audience and stage of funnel Proven experience using Google Analytics (GA4) and heatmapping tools (e.g., CrazyEgg, Hotjar) to assess content performance and tie content strategies to measurable outcomes Experience in full-funnel campaign development and content sequencing Comfort with performance metrics and using data to optimize content strategy Strategic mindset with the ability to tie messaging to business outcomes Curiosity and comfort exploring new tools and trends, especially in AI Demonstrated ability to manage multiple deadlines, stakeholders, and competing priorities in a fast-paced environment. Experience designing and executing A/B tests on content assets (e.g., email copy, landing pages, CTAs) to optimize engagement, conversions, and overall campaign performance. Bonus: Experience creating playbooks or campaign content frameworks StackAdapters enjoy: Highly competitive salary RRSP/401K matching 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off Access to a comprehensive mental health care platform Full benefits from day one of employment Work from home reimbursements Optional global WeWork membership for those who want a change from their home office Robust training and onboarding program Coverage and support of personal development initiatives (conferences, courses, etc) Access to StackAdapt programmatic courses and certifications to support continuous learning An awesome parental leave policy A friendly, welcoming, and supportive culture Our social and team events! StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if youre comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know. About StackAdapt We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded: Ad Age Best Places to Work 2024 G2 Top Software and Top Marketing and Advertising Product for 2024 Campaigns Best Places to Work 2023 for the UK 2024 Best Workplaces for Women and in Canada by Great Place to Work #1 DSP on G2 and leader in a .
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Four employers are posting at scale: SIMPLE RECRUIT (1,205 jobs), ROYAL ORG PTE. LTD. (795), SKILLMATCH RECRUITMENT (435), and jobgether (371). If you see a job from one of these names, you're looking at a company that hires marketing roles repeatedly. That's a signal of stability—and a chance to learn their hiring patterns across multiple openings.
In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
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