Remote Group Director, Paid Social Media

Note: The job is a remote job and is open to candidates in USA. Rainstorm Direct is a leading independent full-service advertising agency seeking a Group Director, Paid Social Media. This senior role focuses on leadership and talent development within the Paid Social Media channel, emphasizing the creation of performance-minded strategies and collaboration with various teams to drive client success. ResponsibilitiesServe as Rains senior subject matter expert on the evolving paid social landscape, bringing a clear point of view on platform innovation, AI, creative automation, signal loss, measurement changes, audience behavior, and emerging opportunitiesDevelop paid social strategies rooted in client business objectives (with an emphasis on performance marketing) not just platform tactics; with the ability to connect media investment to growth, efficiency, customer acquisition, brand health, and measurable business impactDefine the role paid social plays within integrated omnichannel media plans, ensuring social is connected to broader channel strategy across search, programmatic, influencer, retail media, CTV, YouTube, and full-funnel media ecosystemsLead, mentor, and inspire a team of paid social specialists, building a culture of curiosity, accountability, continuous learning, and pride in both strategic thinking and executional craftContribute to Rains thought leadership, new business efforts, and paid social product development, including pitches, POVs, playbooks, case studies, platform partnerships, and articulation of Rains differentiated approach to paid socialBuild trusted relationships with senior marketing leaders and client stakeholders, acting as a strategic advisor who can translate complex platform dynamics into clear, confident recommendationsLead executive-level presentations with clarity, credibility, and conviction, including performance readouts, strategic roadmaps, testing plans, growth opportunities, and difficult conversations when performance, investment, or direction needs to changeMove the conversation beyond media metrics to business outcomes, helping clients understand how paid social contributes to CAC, LTV, incrementality, revenue growth, audience development, and long-term brand valueActively be in the work and execute campaigns to diagnose, guide, and improve performance, including campaign structure, bidding, budgeting, audience strategy, creative testing, optimization cadence, measurement, and reportingSet and uphold best-in-class activation standards across the paid social team, ensuring every account has disciplined QA, smart testing frameworks, clean execution, strong performance narratives, and clear optimization prioritiesChampion creative as one of the most important levers in paid social performance, helping clients and internal teams understand that better results often come from stronger ideas, sharper messaging, and platform-native execution, not just media optimizationsDemonstrated ability to analyze campaigns and identify all variables impacting performance outcomes inclusive of what may be missing to truly achieve brand objectivesPartner closely with creative, production, and strategy teams to develop social-first ideas, providing feedback grounded in platform behavior, audience insight, creative best practices, and performance dataSkills Bachelor's degree in advertising, marketing or related field or equivalent combination of education and experience8-10 years of experience, with a healthy mix of hands-on know how and managerial acumenUnderstanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate paid social mediaIntimate knowledge of and relationships with all social media platforms such as Meta, TikTok, YouTube, Reddit, X, Snap, etcProficiency in measurement, trafficking, reporting, and the development of campaign performance insights through evaluating data. Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externallyA collaborative spirit and an active interest in mentoring and managing team membersA strong interest in ad tech, digital trends and innovationStrong project management skills and high attention to detailAppreciation of our Core ValuesBenefitsMedical, Dental, and Vision insuranceQuarterly profit-sharing program401(K) plan with employer match (and immediate eligibility)4-6 weeks PTO12 paid holidays12-18 weeks fully-paid Family and Medical LeaveMonthly Work-From-Home allowanceCompany Overview Rainstorm Direct helps brands break through and scale to new heights within the converged TV landsca .