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Job description: About Us Elephant in the Boardroom is a performance-driven digital marketing agency focused on data-backed strategies and measurable results. About the Role Were looking for a Senior GTM & Digital Analytics Specialist with strong expertise in Google Tag Manager and marketing analytics. Youll own tracking implementation, work closely with marketing teams, and ensure accurate data for decision-making. Key Responsibilities - Implement and manage GTM tracking across client accounts - Set up and optimize Google Analytics 4 (events, conversions, attribution) - Translate marketing goals into tracking frameworks - Audit and debug tracking issues - Build dashboards using Looker Studio - Work with SQL for reporting and analysis Requirements - 35 years in Digital / Web Analytics - Solid hands-on experience in GTM and GA4 - Experience in a digital marketing or agency environment - Good understanding of funnels, attribution, and user behaviour - Basic knowledge of JavaScript & SQL Nice to Have - BigQuery or Python experience - CRO / A/B testing exposure Why Join Us - Ownership of analytics and tracking strategy - Work on performance-driven campaigns - Collaborative and growth-focused team Benefits: - Provident Fund Work Location: In person Compensation: 299,100.43 - 1,512,451.23 per year Benefits: - Provident Fund Work Location: In person .