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Work with Area Sales Manager (Direct) - ABHFL and plan sales operations for achieving targets (including cross-sell), considering competitive forces and local trendsScan the local market and competitive offerings on a periodic basis to adapt sales efforts accordinglyProvide data for and compile periodic MIS reports for disbursements, NPAs, target achievement, etc.Work on assigned and identified prospects list for client relationship origination and maintenance activities, interacting with ground-level client stakeholdersUnderstand and communicate understanding of product characteristics and benefits to end customers effectively in order to enhance effectiveness of sales effortsAttend to customer complaints effectively, escalating critical cases to Area Sales Manager (Direct) - ABHFL as required .