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Purpose & Overall Relevance For The Organization ISC has to define the window concept & ISC for retail marketing calendar. Role is responsible for designing in-store fixtures and elements required for retail activation by taking inputs from Brand Marketing Key Responsibilities Functional; Own and drive the translation, adaptation and production of ISC elements as per given guidelines of global Retail Marketing Campaigns, Promotions and In-Store Communication tools Work closely with market Brand Marketing on the development of creative and ensure all necessary global CoE Mono-brand approvals are obtained Provide complete concept of a campaign including window and ISC Arrange a pilot for the concept and evaluate with key stakeholders i.e. Brand Marketing, Retail marketing and Visual Merchandizing Develop in-store communication elements based on store specific needs (eg. store directory, pathfinders etc.) Work within set budget controls Work closely with retail marketing and brand marketing to develop activation tools for specific campaigns/promotions Provide detailed guidelines on the finalized complete docket for VM team and vendors (where applicable) Train and brief the agency on the element requirements based on the marketing calendar Keep up to date on what recent innovations around materials and concepts being used by competition and other brands Review the effectiveness of ISC elements through regular feedback from Operations and Visual Merchandizing Ensure all ISC elements comply with global standards and provide a leading shopping experience for all customers Support the Visual Merchandising Manager to implement the Global Franchise visual merchandising standards and guidelines in all store concepts and formats within the specified region/area Ensure all stores within specified region/area comply with Global standards and guidelines and provide a leading shopping experience for all customers. Identify and communicate local store needs and best practices to th .