Zonal Head

Job Responsibilities Develop and execute regional sales strategies to achieve monthly, quarterly, and annual sales targets. Manage and motivate Area Sales Managers, Territory Sales Officers, and Sales Executives to deliver business objectives. Appoint, develop, and manage distributors and dealers across the region. Expand retail coverage and improve market penetration in urban, semi-urban, and rural markets. Drive primary and secondary sales while ensuring healthy inventory levels throughout the distribution network. Monitor sales performance, market trends, competitor activities, and customer requirements. Build and maintain strong relationships with dealers, contractors, architects, interior designers, builders, and institutional customers. Ensure effective implementation of marketing campaigns, product launches, promotional activities, and branding initiatives. Review sales forecasts and prepare regional business plans and budgets. Analyze sales data and recommend corrective actions to improve productivity and profitability. Ensure timely collection of outstanding payments and maintain healthy credit control. Conduct regular market visits to identify new business opportunities and improve customer satisfaction. Train, coach, and evaluate the regional sales team to enhance performance and capability. Coordinate with Supply Chain, Marketing, Finance, and Customer Service to ensure seamless order fulfillment and customer support. Ensure compliance with company policies, pricing guidelines, and ethical business practices. Key Performance Indicators (KPIs) Achievement of sales and revenue targets Primary and secondary sales growth Market share growth Dealer network expansion New customer acquisition Collection efficiency and debtor control Product mix improvement Team productivity and development Customer satisfaction and retention Qualifications Graduations Or MBA Experience Minimum 10 years of sales experience in the Decorative Paints industry. Minimum 35 years in a regional sales management role. Proven experience in channel sales, dealer/distributor management, and team leadership. Need to look after West Bengal and North East Required Skills Strong sales and negotiation skills Channel sales and distribution management Dealer and distributor development Business planning and forecasting Leadership and team management Excellent communication and interpersonal skills Market analysis and strategic planning Customer relationship management Financial and commercial acumen Proficiency in Microsoft Excel, PowerPoint, and CRM systems Preferred Industry Experience Decorative Paints Working Conditions Extensive travel within the assigned region (5070%). Regular visits to dealers, distributors, project sites, and key customers. Participation in sales reviews, product launches, exhibitions, and dealer meets. .