Senior Creative Designer

Senior Creative Designer Location: Chennai Experience: 25 years Employment Type: Full-time Department: Creative & Brand Reporting To: Creative Head / Director Brand & Strategy About Spinta Digital Spinta Digital is a full-service digital marketing and creative agency working with ambitious brands across healthcare, D2C, wellness, real estate, education, SaaS and technology. We are looking for a Senior Creative Graphic Designer who can bring strong visual thinking, design excellence and commercial understanding to the work we create for our clients. This is not just an execution role. We are looking for someone who can think conceptually, develop creative directions and turn marketing objectives into compelling visual communication. The Role As a Senior Creative Graphic Designer, you will be responsible for developing high-quality creative concepts and visual assets across digital campaigns, social media, performance marketing, branding and other digital touchpoints. You should be able to take a brief, understand the audience and objective, develop a creative direction and execute it to a high standard. You will work closely with brand strategists, copywriters, performance marketers, account managers, video/motion designers and clients to create work that is both creatively strong and commercially effective. Key Responsibilities Develop creative concepts and visual directions for brands across multiple industries.Design high-quality creatives for Instagram, Facebook, LinkedIn, Google Ads and other digital platforms.Create social media campaigns, ad creatives, carousels, static posts, stories and campaign assets.Develop creative concepts for performance marketing campaigns, with an understanding of how design influences CTR, engagement and conversions.Work on brand identity, campaign identity, key visuals and communication systems when required.Translate strategic and marketing briefs into strong visual concepts.Create multiple creative routes and variations for testing and optimisation.Maintain strong consistency with brand guidelines while also bringing fresh creative thinking.Collaborate with copywriters to create strong visual + copy combinations.Work with motion designers/video editors to translate static concepts into motion/video formats.Present creative concepts internally and explain the thinking behind design decisions.Review and improve designs based on feedback, campaign performance and client requirements.Stay updated with emerging design trends, digital culture, typography, visual styles and AI-powered creative tools.Help establish and maintain high creative standards across the agency. What we are looking for 25 years of professional graphic design experience, preferably in an agency, digital marketing company or creative studio.Strong understanding of layout, typography, colour, composition, hierarchy and visual storytelling.Excellent Photoshop and Illustrator skills.Strong working knowledge of Figma.Experience creating digital-first designs for social media and advertising.Good understanding of different social media formats and platform requirements.Ability to develop concepts rather than simply execute instructions.Strong understanding of branding and visual communication.Ability to work on multiple brands and projects simultaneously.Good attention to detail and a high standard of visual quality.Ability to work under deadlines without compromising design quality.Strong communication and collaboration skills.A portfolio that demonstrates original thinking and strong design execution. Good to have Experience with: After Effects / Premiere ProMotion graphicsUI/UX designBrand identity and branding systemsPackaging designPresentation designPerformance marketing creativesAI creative tools such as Midjourney, Adobe Firefly, ChatGPT, Gemini, or similar toolsCreating AI-assisted visual concepts and campaign ideas We are looking for someone who: Doesn't settle for the first design that works.Thinks "Why " before asking "How "Understands that good design needs to solve a business problem, not just look attractive.Can challenge a brief constructively and bring better ideas to the table.Has strong visual taste and understands what makes a brand look premium.Is curious about new creative technologies and AI.Can work independently but is also comfortable collaborating with a larger creative and marketing team.Takes ownership of the final output.Is comfortable working in a fast-paced agency environment. What you will work on You could be working on anything from: Brand Campaigns Social Media Performance Ads Product Launches Healthcare Communication D2C Campaigns Corporate Branding Influencer Campaigns Website Visuals Digital Campaigns AI-generated Creative Concepts The variety of clients and industries means you will have the opportunity to build a diverse and commercially strong portfolio. Your portfolio is extremely .