Design Executive

Job Title : Design Executive Location : Chennai Role Objective Execute high-volume, on-brand static creatives across Growth and Brand needs without slowing velocity or diluting visual consistency. Core Responsibilities 1. Performance & Growth Statics (Primary ~60%) Design static ads for: Meta (Feed, Story) Google Display Quick Commerce platforms (Zepto, Blinkit, Instamart) Adapt creatives across: Offers Price changes CTA variants Size & format requirements Execute from clear briefs provided by Growth / Creative Strategy 2. Brand & Social Statics (Secondary ~40%) Instagram feed posts Carousels Festival creatives Story frames Simple typography-led posts All work must strictly follow: SKC brand system Colour, font, spacing rules Paati tone visual warmth without over-illustration 3. Catalogue & Commerce Assets Product catalogue images SKU explainers Combo visuals Text-heavy informational slides (ingredients, usage, benefits) What This Role Is NOT Not a concept role Not a brand strategy role Not a motion/video role Not client-facing Not expected to think campaigns This is a high-output design execution role. Non-Negotiable Skills Strong working knowledge of: Photoshop (mandatory) Illustrator (mandatory) Clean layout sense Good typography basics Ability to follow brand systems precisely Comfort with repetitive design at scale Fast turnarounds without quality drops Good to Have Basic Figma knowledge Experience in D2C / e-commerce brands Understanding of how ads vs feed designs differ Experience adapting one master into 1015 variations Output Expectations 48 statics/day during peak cycles Near-zero brand guideline violations Minimal back-and-forth on revisions Ability to work from templates and systems Key KPIs Turnaround time First-pass approval rate Brand guideline adherence Error rate (text, price, CTA, size) About Sweet Karam Coffee Sweet Karam Coffee is a modern Indian food brand rooted in South Indian culture, warmth, and better-for-you choices. We operate across D2C, Quick Commerce, and Marketplaces, and believe brand trust is built through consistency at every touchpoint. Website:https://sweetkaramcoffee.in/https://sweetkaramcoffee.in .