Digital Strategist

JOB LEVEL P30ADDITIONAL JOB LEVELS - EMPLOYEE ROLE Individual Contributor About the Role As an Digital Strategist, you will play a pivotal role in ensuring the successful adoption of marketing technology platforms by increasing employee engagement, streamlining operational models, and driving sustainable change. You'll work with Adobes largest enterprise customers, guiding them through digital marketing transformation across technology, business processes, organizational structures, and workforce capabilities. This role requires a combination of strategic thinking, stakeholder management, and hands-on experience with organizational change. Youll help customers navigate the complexities of onboarding and adopting new digital solutionsensuring they unlock the full potential of their investments. Key Responsibilities Strategy & Change Leadership Lead digital transformation engagements focused on change management, operating model refinement, and organizational design.Partner with executive stakeholders to align digital strategy with business goals.Facilitate discovery sessions and strategic workshops to uncover needs and co-create solutions.Deliver compelling executive-level presentations, strategic roadmaps, and value frameworks.Change Management Execution Apply structured change management methodologies (e.g., Prosci) to drive adoption.Create actionable deliverables for change levers: communication plans, sponsor roadmaps, training and coaching programs, and resistance management.Assess change readiness, conduct impact analyses, and develop stakeholder engagement plans.Support project teams in integrating change activities into delivery plans.Organizational Enablement Define and implement future-state operating models, team structures, and process frameworks.Coach senior leaders and managers to act as effective change sponsors.Support the development and delivery of training programs to drive user adoption.Practice Development Contribute to the evolution of the Digital Strategy & Performance practice.Share knowledge, mentor team members, and support methodology development.Collaborate closely with Adobes delivery and partner teams to ensure seamless execution.Required Skills & Qualifications 10+ years of experience in digital strategy, marketing technology, or business transformation.Proven success leading large-scale change and adoption programs.Strong executive presence and communication skillsverbal, written, and visual.Experience with Adobe Experience Cloud or similar platforms (Salesforce, Oracle, etc.).Deep understanding of digital marketing strategy and marketing operations.Background in one or more key industries (e.g., retail, finance, travel, media).Hands-on experience in creating and delivering value-driven business cases.Exceptional problem-solving, analytical, and stakeholder management capabilities.Preferred Certifications Change Management:Prosci Change Management CertificationAPMG International Change Management CertificationProject & Portfolio Management:Familiarity with project management tools, phases, and methodologiesAdditional Attributes Naturally collaborative and comfortable working in cross-functional environments.Resilient, adaptable, and able to work through ambiguity.Organized with a strategic mindset and tactical execution skills.Strong influencing skills and ability to drive consensus among diverse stakeholders.Passion for helping clients achieve measurable business value through transformation.Internal Opportunities Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. Were glad that youre pursuing a new opportunity at Adobe! Put your best foot forward: 1. Update your Resume/CV and Workday profile dont forget to include your uniquely Adobe experiences and volunteer work. 2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles youre interested in. 3. Check out these tips to help you prep for interviews. 4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll. Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If youre looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Lets Adobe .