Organic search executive (Delhi)

About the company At Study In, we believe that the right guidance has the power to change lives. As the worlds most trusted higher education specialist, weve assisted over 1.3 million students in accessing study opportunities since 2006, placing them at top universities across the UK, USA, Canada, Australia, Current Zealand, Ireland and Dubai. Our global team of 500+ professionals spans 40+ countries worldwide, offering expert counselling, admissions support, visa guidance and university partnerships. Main Duties & Scope of the role Were looking for a datadriven and creative SEO & GEO Strategist to support Study Ins organic discovery across its digital properties. This role goes beyond traditional SEO: youll build strategies that ensure Study In surfaces prominently in both Google search results and AIgenerated answers from Chat GPT, Gemini, Perplexity, Claude, Copilot and other generative engines. Youll be responsible for executing a unified SEO + GEO strategy across multiple domains and landing pages leveraging content optimisation, programmatic SEO, structured data, entity authority, and AIassisted workflows. Success will be measured by tangible performance outcomes: sustained growth in organic traffic, higher visibility in generative search engines, and increased qualified leads. This role requires a deep understanding of how both search engines and large language models (LLMs) discover, evaluate, and surface content, and the ability to work through crosscollaboration with marketing and internal teams to deliver measurable growth. Key Responsibilities Lead the development of SEO and GEO strategies that align with Study Ins goals and brand voice Conduct keyword research, intent mapping, and localisation for landing pages and blogs Optimise content for generative engines through structured data, entity authority and citationworthy assets Ensure Study In is accurately represented in AI knowledge graphs and training data pipelines Monitor and tr .