PMT Executive - Brand Executive - OTC - Cosmetics

Job Description PMT Executive (Wellness Division) Job Location: Chennai The PMT Manager will lead the marketing and product management initiatives for the Wellness division, driving brand growth, market expansion, and innovative campaigns. This role requires a strategic thinker with strong analytical skills, creative vision, and proven experience in managing P&L responsibilities. Key Responsibilities Sales & Marketing Strategy Design and execute innovative marketing strategies to drive sales growth.Propose and manage marketing budgets, ensuring adherence to financial limits.Re-establish company brands and achieve targeted 5X growth.Creative & Campaign Management Partner with the creative team to develop briefs and guide direction for advertising, events, print, and video assets.Conceptualize and execute multi-channel campaigns across the customer lifecycle.Manage launch campaigns for new products and ensure impactful market entry.Market & Sales Analysis Analyze market trends, competitor offerings, and prepare forecasts.Review sales data and channel information to create actionable plans for product line improvement.Evaluate effectiveness of marketing and sales campaigns, recommending optimizations.Product Development & Management Collaborate with product development teams to manage new product pipelines.Build product messaging that differentiates offerings with unique selling points.Review MIS-provided product development patterns for strategic alignment.Customer & Market Insights Gather and analyze customer insights to inform outreach strategies.Increase customer conversions and generate qualified leads.Research and evaluate new product opportunities based on demand and market needs.Cross-Functional Collaboration Coordinate marketing strategies with sales, finance, PR, and production departments.Present ideas and deliverables to internal/external teams and senior management.Special Focus Drive awareness and growth initiatives in the oil category within the Wellness division.Qualifications & Skills MBA/PGDM in Marketing or related field.1 -7 years of experience in product management and marketing, preferably in FMCG/Wellness.Strong analytical, forecasting, and P&L management skills.Excellent communication and presentation abilities.Creative mind-set with proven success in multi-channel campaign execution.Performance Metrics Achievement of 5X brand growth targets.ROI on marketing campaigns.Successful product launches and market penetration.Customer acquisition and retention rates.Profitability of managed brands.Interested candidate send their resume on careers@vasuhealthcare.com Regards, HR Dept. Vasu Healthcare, Vadodara Compensation: 40,000.00 - 70,000.00 per month Benefits: Cell phone reimbursementCommuter assistanceHealth insuranceLeave encashmentExperience: PMT / Brand Management: 2 years (Preferred)Work Location: In person .