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Director Marketing IT Services, US Market & AI Solutions (Secunderabad)

Base8 · Hyderabad

📅 20/08/2026
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Position: Director Marketing IT Services & AI Solutions Location: Hyderabad (Hybrid)- Preferred candidates from Hyderabad or south region Shift: Night (PST) Job Summary Results-driven Director of Marketing with extensive experience leading global marketing strategies for IT services and AI-powered technology companies serving international clients across North America, US & Canada region. Proven expertise in driving brand growth, demand generation, digital transformation, AI-powered marketing, account-based marketing (ABM), and revenue acceleration. Skilled at building high-performing teams, aligning marketing with sales, and delivering measurable business outcomes. Key Responsibilities - Developed and executed global marketing strategies to drive business growth for IT services, software development, cloud, cybersecurity, and AI solutions. - Led end-to-end demand generation campaigns targeting enterprise and mid-market international clients. - Built and managed AI-driven marketing initiatives using predictive analytics, marketing automation, customer segmentation, and personalized campaigns. - Collaborated with sales leadership to generate qualified leads, improve conversion rates, and support global revenue targets. - Established Account-Based Marketing (ABM) programs focused on key enterprise accounts. - Directed digital marketing across SEO, SEM, PPC, social media, content marketing, webinars, email marketing, and partner marketing. - Managed product marketing for AI solutions, SaaS platforms, and technology services, including go-to-market (GTM) strategy and product launches. - Oversaw branding, corporate communications, public relations, analyst relations, and thought leadership initiatives. - Utilized CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, and Zoho CRM to optimize customer acquisition and lifecycle marketing. - Leveraged AI tools including ChatGPT, Microsoft Copilot, Gemini, and AI analytics platforms to improve content creation, campaign optimization, customer engagement, and marketing efficiency. - Analyzed marketing KPIs, campaign ROI, customer acquisition costs (CAC), customer lifetime value (CLV), and pipeline performance to optimize investments. - Built strategic partnerships with technology vendors, channel partners, and industry associations to expand market reach. - Managed multi-million-dollar marketing budgets while improving ROI and operational efficiency. - Led, mentored, and developed cross-functional global marketing teams. Key Achievements - Increased qualified lead generation by over 60% through AI-powered digital marketing and automation strategies. - Improved marketing-qualified lead (MQL) to sales-qualified lead (SQL) conversion by 35% using data-driven lead nurturing. - Expanded international market presence across North America, Europe, and APAC through targeted GTM initiatives. - Reduced customer acquisition costs by 25% while increasing marketing ROI through AI-driven campaign optimization. - Successfully launched multiple AI-enabled IT solutions, resulting in significant pipeline growth and enterprise customer acquisition. - Increased website traffic and organic search visibility through SEO, content marketing, and thought leadership programs. - Implemented marketing automation that improved campaign execution speed and customer engagement. Education - Masters degree in marketing, Business Administration, Information Technology, Computer Science, or related field. - Master's degree (MBA with specialization in Marketing, International Business, or Strategy) preferred. - Professional certifications in Digital Marketing, AI, Cloud Technologies, or Product Marketing are an added advantage. Experience - 15+ years of progressive experience in B2B marketing, with at least 58 years in a senior leadership or executive marketing role. - Proven experience in marketing IT services, software development, SaaS, cloud, cybersecurity, digital transformation, or AI solutions. - Demonstrated success in developing and executing global marketing strategies for international markets, including North America, Europe, APAC, and the Middle East. - Strong track record of driving demand generation, pipeline growth, revenue acceleration, and brand expansion. - Experience working closely with executive leadership, sales, product management, customer success, and technology teams. - Hands-on experience leading global marketing teams and managing multi-million-dollar marketing budgets. Technical & Professional Skills - Expertise in B2B marketing, demand generation, account-based marketing (ABM), digital marketing, and go-to-market (GTM) strategy. - Strong understanding of AI technologies, generative AI, machine learning applications in marketing, predictive analytics, and marketing automation. - Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Zoho CRM. - Proficiency with analytics and reporting tools such
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