Paid Search Senior Manager

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, its powered by the anime content we all love. Join our team, and help us shape the future of anime! About the roleWere seeking a performance-driven Paid Search Senior Manager to lead Paid Search strategy across key international growth markets. This role is responsible for driving Paid Search performance across growth markets, translating global strategy into high-impact regional execution. You will focus on scaling acquisition through localized optimization, while ensuring alignment with broader channel strategy, measurement frameworks, and performance standards. Reporting to the Director of User Acquisition, this role partners closely with central Paid Search leadership to extend and adapt strategy for regional growth. Core Areas of ResponsibilityPaid Search Strategy & Optimization Lead Paid Search execution across growth markets, including brand, non-brand, and competitor campaignsTranslate global Paid Search strategy into localized campaign approachesBuild and scale campaign structures, including match type strategy and query segmentationAdapt keyword strategy, bidding, messaging, and funnel optimization to regional behaviorsLead bidding strategy evolution, including value-based bidding, tROAS, and tCPA optimizationOptimize toward subscriber quality metrics (LTV, retention, subscription conversion), not just platform-reported conversionsRefine account structure to support scale and automationDevelop localized strategies for growth markets, incorporating regional insights into broader Paid Search strategyMeasurement & Signal Integrity Oversee end-to-end signal flow from site and app through MMPs and server-side tagging to ad platformsEnsure accurate and resilient conversion tracking across web and app ecosystemsPartner with Engineering and Analytics to validate event integrity, troubleshoot discrepancies, and maintain signal healthReconcile platform data against internal BI and attribution systems to inform investment decisions Cross-Functional & Strategic Influence Work closely with US-based leadership and global growth teams to align priorities and reportingTranslate Paid Search performance and measurement insights into executive-level recommendationsRepresent Paid Search strategy within broader UA planning and investment discussionsInfluence roadmap priorities that impact conversion architecture and acquisition scalabilityAbout You8+ years of hands-on experience managing large-scale Paid Search programsDeep platform expertise in Google Search (Google Ads), Microsoft Advertising (Bing), and Apple Search AdsDemonstrated expertise in campaign architecture, bidding automation, keyword governance, and subscription conversion optimizationProven experience optimizing toward value-based and subscription-driven KPIsDeep understanding of performance signal architecture across web and app environmentsStrong martech fluency, including:Server-side Google Tag ManagerMMP Postback troubleshootingPixel and conversion tag governanceExperience with MMPs such as Singular, Appsflyer, etcExperience reconciling platform data with internal BI systems and attribution modelsAbility to diagnose tracking discrepancies and work cross-functionally to resolve themAdvanced analytical capability with strong Excel and BI proficiencyExperience driving international growth initiativesWhy you will love working at CrunchyrollIn addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks: Best-in class medical, dental, and vision private insurance healthcare coverageAccess to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP)Free premium access to CrunchyrollProfessional DevelopmentCompany's Paid Parental Leaveup to 22 weeks for birthing parentsup to 12 weeks for non-birthing parentsHybrid Work SchedulePaid Time OffFlex Time Off5 Yasumi DaysHalf-Day Fridays during the summerWinter Break#LifeAtCrunchyroll #LI-Hybrid About our Values We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value Courage. We believe that when we overcome fear, we enable our best selves. Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding. Kaizen. We have a growth mindset committed to constant forward progress.Service. We serve our community with humility, enabling joy and belonging for others. Our commitment to diversity and inclusionOur mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we .