Remote Director of Consumer Data Collection & Activation Opinion Sharing

```html About arenaflex Pioneering the Future of Consumer Insight arenaflex is a global leader in brand experience, delivering innovative solutions that connect millions of consumers with worldrenowned products every day. With a portfolio that spans more than 20 iconic brands and a commitment to datadriven storytelling, arenaflex empowers marketers to turn firstparty data into meaningful, personalized experiences across digital, mobile, and emerging channels. Our culture thrives on creativity, collaboration, and continuous learning, making arenaflex the ideal place for forwardthinking professionals who want to shape the next generation of consumer engagement. Position Overview We are seeking a seasoned Director of Consumer Data Collection & Activation to lead the design, execution, and optimization of firstparty data (1PD) acquisition and activation strategies. This remote, fulltime role will be based in California and will report directly to the senior leadership team. The successful candidate will partner with crossfunctional teamsincluding Advertising, IMX Media, Martech, and external brand partnersto enhance customer engagement, satisfaction, and loyalty across a suite of sophisticated digital touchpoints. Key Responsibilities Strategic Planning & Execution: Develop and implement comprehensive strategies for gathering, processing, and leveraging firstparty consumer data across the digital ecosystem. Data Collection Architecture: Design and refine data collection frameworks such as website forms, loyalty program enrollments, surveys, and other online interactions to capture highquality consumer insights. CrossChannel Integration: Identify and activate opportunities for data enrichment through thirdparty sources, enhancing consumer profiles and segmentation capabilities. Personalized Campaign Management: Architect and launch endtoend digital CRM campaigns, ensuring consistent messaging and relevance for distinct consumer segments. Collaboration & Leadership: Work closely with internal stakeholders to align data collection initiatives with broader business objectives, fostering a collaborative environment that encourages data sharing and interdisciplinary teamwork. Compliance & Governance: Partner with legal and compliance teams to guarantee that data collection practices adhere to privacy regulations and industry standards, implementing robust consent management processes. Performance Measurement: Establish key performance indicators (KPIs) and reporting mechanisms to evaluate the effectiveness of datadriven engagement strategies, delivering actionable insights to senior leadership. Essential Qualifications Bachelors degree in Marketing, Business Administration, Data Science, or a related field (Masters preferred). 812 years of proven experience in digital consumer engagement, CRM leadership, or a comparable senior role. Demonstrated expertise in building and scaling firstparty data collection programs within large, multibrand organizations. Strong communication and interpersonal skills, with a track record of influencing crossfunctional teams and senior executives. Strategic mindset capable of translating business objectives into datacentric engagement tactics. Handson experience with marketing automation and CRM platforms such as Adobe Journey Optimizer, Adobe Experience Manager, Salesforce Marketing Cloud, or similar tools. Deep understanding of data analytics, consumer segmentation, and targeting methodologies. Preferred Qualifications & Additional Skills Advanced degree (MBA, MS) or relevant certifications in data privacy, digital marketing, or CRM technologies. Experience leading global, remote teams and managing multiregional projects. Proficiency in data visualization tools (Tableau, Power BI) and statistical analysis software (R, Python). Knowledge of emerging privacy frameworks such as GDPR, CCPA, and CPRA. Demonstrated ability to innovate within fastpaced, highvisibility environments. Core Skills & Competencies DataDriven Decision Making: Ability to interpret complex data sets and translate insights into actionable marketing strategies. Customer Loyalty & Retention: Passion for enhancing the consumer experience and driving longterm brand loyalty. Project Management: Expertise in managing multiple, concurrent initiatives while meeting tight deadlines. Collaboration: Strong team orientation with a talent for building consensus across diverse functional groups. Innovation: Creative problemsolving skills and a willingness to experiment with new technologies and approaches. Career Growth & Learning Opportunities At arenaflex, your professional development is a priority. In this role, you will: Gain exposure to a portfolio of over 200 global brands, expanding your industry expertise. Lead highimpact projects that directly influence the companys revenue and market positioning. Access continuous .