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Key Result Areas Supporting Actions Maximum liquidation of stock Motivate the store people and Brand factory outletsEnsure the targets are met Identification of new stores Identify localities with good prospectsMake sure there are no retail stores nearbyUpdate the location with RBD Maintaining brand standards Make sure the new projects/stores are Brand compliant with Standard SOPs Relationship with franchisee store Make sure the payment sent to franchisees are received on timeNegotiate with the franchisees to make sure the stock at the store doesnt go on hold Conducting training sessions Ensure achievement of personal goal for all front-line sales employee at Brand Factory Mainly dealing with Product knowledge, customer relationship etc. .