Experiential Concepts Lead

Role Summary We are seeking an experienced and visionary Strategy Head to lead our Creative and Concept teams in delivering innovative, immersive, and impactful brand experiences. The ideal candidate will have extensive experience in conceptualizing large-scale events, corporate engagements, MICE, exhibitions, product launches, and experiential campaigns while driving creative excellence across pitches and project execution. This role requires a strategic thinker who can transform client briefs into compelling concepts, inspire multidisciplinary teams, and ensure exceptional creative output that aligns with business objectives and client expectations. Key Responsibilities Creative Leadership - Lead and mentor the Creative Strategy, Concept, and Design teams. Establish and drive the overall creative vision across all projects.Ensure creative excellence throughout ideation, development, and execution.Maintain consistency in creative quality and brand storytelling. Concept Development - Translate client briefs into innovative experiential concepts and integrated campaigns. Develop unique event themes, engagement ideas, and immersive brand experiences.Lead brainstorming sessions and inspire breakthrough thinking.Present creative concepts confidently to clients and senior stakeholders. Pitch Management - Own the creative direction for new business pitches. Collaborate with Client Servicing, Business Development, Production, and Design teams.Ensure presentations are strategically sound, visually impactful, and commercially viable.Support business growth through compelling creative solutions. Team Management - Build, lead, and develop high-performing Creative and Concept teams.Allocate resources effectively across multiple projects.Coach team members through regular feedback and development plans.Foster a collaborative, innovative, and high-performance culture. Client Engagement - Participate in client meetings to understand objectives and provide strategic creative direction. Build strong client relationships and serve as a trusted creative advisor.Present concepts, mood boards, storyboards, and creative narratives. Cross-Functional Collaboration - Work closely with Client Servicing, Production, Design, Content, and Operations teams.Ensure creative ideas are executable within timelines and budgets.Guide teams during execution to maintain creative integrity. Innovation & Process Improvement - Stay updated on global experiential marketing trends, technologies, and design innovations.Introduce new creative processes, tools, and methodologies.Build a repository of creative references, best practices, and industry insights. Key Performance Indicators (KPIs) - Quality and originality of creative concepts. Pitch conversion rate through creative excellence.Timely delivery of concepts and presentations.Client satisfaction and retention.Team engagement, mentoring, and capability development.Innovation in experiential campaigns.Cross-functional collaboration effectiveness.Contribution to business growth and revenue generation. Skills & Competencies - Creative thinking and conceptualization. Leadership and people management.Strategic storytelling and presentation skills.Strong understanding of experiential marketing and event production.Client relationship management.Excellent communication and influencing skills.Commercial awareness and business acumen.Problem-solving and decision-making abilities.Time management and ability to manage multiple priorities. Technical Skills - Microsoft PowerPoint Adobe Creative Suite (Photoshop, Illustrator, InDesign)AI-enabled creative toolsAdobe Creative Suite (Photoshop, Illustrator, InDesign)- these are 2D tools. Creative directors are usually 3D designers or non software people, never 2DPresentation development and visual storytellingKnowledge of event production processesBudget awareness and commercial feasibility Educational Qualification Bachelor's degree in Design, Advertising, Marketing, Mass Communication, Fine Arts, Architecture, or a related discipline. A Master's degree is preferred. No. of years of experience should be at least 8 to 12 years of event industry experience .