Adobe Launch & Analytics Consultant (Noida)

Job Summary We are seeking an experienced Adobe Launch & Analytics Consultant to implement and manage end-to-end digital tracking, analytics, and customer data activation across the Adobe Experience Cloud. The ideal candidate will have hands-on expertise in Adobe Launch, Adobe Analytics, Adobe Experience Platform (AEP/CDP), Customer Journey Analytics (CJA), and Marketo integration, enabling seamless customer journey tracking and actionable business insights. Key Responsibilities - Implement and manage Adobe Launch (DTM/Tags), including rules, data elements, extensions, and event tracking. - Configure Adobe Analytics (eVars, props, events, report suites, dashboards, KPIs, attribution, and funnel analysis). - Design and maintain data layer architecture and ensure accurate tag implementation. - Integrate Adobe Experience Platform (AEP/CDP) using Web SDK, XDM schemas, datasets, identity resolution, and audience activation. - Configure Customer Journey Analytics (CJA) to deliver cross-channel journey insights and attribution reporting. - Integrate Marketo with Adobe Analytics and AEP for campaign tracking, lead lifecycle management, and audience activation. - Ensure data quality through tag validation, debugging, governance, consent management, and GDPR/PDPA compliance. - Collaborate with product, marketing, and engineering teams to optimize digital analytics implementations. Required Skills - Adobe Launch (DTM), Tag Management, Data Layer Implementation - Adobe Analytics (eVars, Props, Events, Report Suites) - Adobe Experience Platform (AEP/CDP), Web SDK, XDM Schemas - Customer Journey Analytics (CJA) - Marketo Integration - JavaScript, HTML, Browser Debugging Tools - Attribution Modeling, Funnel Analysis, Customer Journey Tracking - Data Governance, Consent Management, Tag Auditing Valuable to Have - Experience with Adobe Experience Cloud ecosystem - REST APIs and CRM integrations - Marketing Automation - Agile delivery experience .