Social Media Coordinator (Super Generalist)

Super Generalist Social Media (Because) Location: Ahmedabad | Type: Full-time Who we are: Because turns businesses into brands. We're a Creative Technology company 7 years in, 100 people strong, working with everyone from large conglomerates to legacy brands doing a turnaround to new-age founders building from scratch. We don't hire "designers" or "video editors" or "social media coordinators" in the traditional sense. We hire Super Generalists people who think sharply and can pick up whatever AI tool the job needs, instead of being boxed into one skill for life. This role leads with social media, but you won't just be scheduling posts. What you'll actually do: Own social media for a set of client brands planning, content calendars, captions, community response, the whole loopUse AI tools to write, design, and edit content fast you're expected to move across copy, basic visual design, and video/reels editing, not wait for someone else to hand you assetsThink in terms of what the brand needs to say and why, not just what to post you'll be close to strategy, not just executionTrack what's working (engagement, growth, what content types land) and adjust no post-and-prayJump in on adjacent work when needed a quick deck slide, a client-facing report, a campaign idea because that's the Because way What we're looking for: 3 years of hands-on social media experience (agency or brand-side)Comfortable using AI tools daily for writing, editing, research, ideation and genuinely curious to learn moreStrong sense of language and tone you can write a caption that doesn't sound like everyone else's captionSome working knowledge of basic design/video editing tools (Canva, CapCut, Premiere, whatever tool doesn't matter, comfort with picking up new ones does)Someone who gets bored doing just one thing that's a good sign for this role, not a red flag What you won't be doing: Sitting only in a content calendar spreadsheet all day, waiting for briefs, or treating this as a stepping stone job with a fixed job description that never changes. This role grows with you. .