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Position Title: Executive / Senior Executive BTL Marketing Department: Marketing Industry Preference: Diagnostic / Healthcare Education: Any Graduate About Us: Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all. Role Summary The Executive / Senior Executive BTL Marketing will be responsible for executing high-impact on-ground marketing activities to drive brand visibility, lead generation, and walk-ins. The role focuses on planning and executing BTL campaigns such as society camps, mall activations, exhibitions, RWAs, pharmacy onboarding, and other community-level initiatives. Key Responsibilities BTL Planning & Execution - Plan and execute on-ground BTL marketing activities across assigned locations - Conduct society camps, health check-up camps, RWA activations, mall exhibitions, joggers park activities, and other local outreach programs - Execute leaflet distribution, canopy activities, and promotional drives to increase brand awarenessBTL Camps & Activations - Coordinate end-to-end execution of health camps including permissions, setup, staffing, and reporting - Ensure effective on-ground presence and engagement during camps and activations - Support weekend and Sunday camps as per business requirements - On-ground Marketing & Partnerships Work on DSA and pharmacy onboarding initiatives under the BTL model - Coordinate with sales, operations, and channel partners for smooth execution - Build solid local-level relationships to enhance outreach effectiveness. Channel & Partnership - Work on DSA activities and pharmacy onboarding under the BTL marketing model - Coordinate with sales, operations, and channel tea .
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Four employers are posting at scale: SIMPLE RECRUIT (1,205 jobs), ROYAL ORG PTE. LTD. (795), SKILLMATCH RECRUITMENT (435), and jobgether (371). If you see a job from one of these names, you're looking at a company that hires marketing roles repeatedly. That's a signal of stability—and a chance to learn their hiring patterns across multiple openings.
In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
16,882 of these 27,322 job ads have text written in English. That's the ad itself, not necessarily the language the job requires. Read the job description carefully to confirm what languages the role needs.