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Head of Marketing & Business Development Industry: Scientific & Laboratory Infrastructure | Precision Manufacturing | Life Sciences Equipment Location: Hyderabad, Telangana Experience: 10+ Years Employment Type: Full-Time Reporting To: Senior Business Leadership Travel: Domestic & International travel as required About the Opportunity We are looking for an experienced Head of Marketing & Business Development to lead the complete marketing, demand generation and business development function for an established and rapidly growing B2B manufacturing business operating in the scientific and laboratory infrastructure sector. The organization has an established market position, a strong customer base, a significant completed-project portfolio and an established presence across domestic and international markets. The marketing and business development function is now being built for the next phase of growth. This is therefore a hands-on leadership opportunity for an individual who can combine strategic thinking with strong execution across brand building, digital marketing, lead generation, business development, partnerships, channel development and export-market expansion. The successful candidate will own the function end-to-end and work closely with senior leadership, sales, product and operations teams to create a scalable commercial growth engine. Key Responsibilities 1. Marketing Strategy & Brand Positioning Develop and execute the overall marketing strategy aligned with business and revenue objectives. Build a strong brand position within the scientific, laboratory and technical infrastructure markets. Define market segmentation, customer personas, positioning and messaging. Develop a consistent brand identity across digital, offline, institutional and international customer touchpoints. Strengthen the organizations visibility among institutional buyers, pharmaceutical companies, biotechnology organizations, research institutions, distributors and other relevant customers. Support new-market entry and long-term brand-building initiatives. 2. Digital Marketing & Demand Generation Own the organizations digital marketing strategy across website, SEO, SEM, social media, email marketing and performance marketing. Build a predictable lead-generation engine for domestic and international markets. Generate and nurture marketing-qualified leads in partnership with the sales and business development teams. Establish marketing automation, CRM and lead-tracking processes where appropriate. Monitor campaign performance, conversion rates, cost per lead and pipeline contribution. Continuously optimize marketing channels based on ROI and commercial outcomes. 3. Business Development Identify, develop and close new business opportunities across domestic and international markets. Build and manage a qualified business-development pipeline. Develop relationships with institutional buyers, OEMs, distributors, channel partners and strategic customers. Identify new geographies, customer segments and revenue opportunities. Work closely with senior leadership on proposals, commercial negotiations, deal structures and customer acquisition. Convert marketing-generated opportunities into measurable business outcomes. 4. Export Market Development Develop and execute strategies for international market expansion. Identify priority export markets based on market size, competition, customer demand and commercial potential. Identify and develop international distributors, agents and channel partners. Build relationships with international customers and institutional buyers. Represent the organization at international trade shows, exhibitions and industry events. Develop market-entry plans and measurable pipelines for priority international markets. 5. Strategic Partnerships & Channel Development Identify and establish strategic partnerships that can accelerate business growth. Develop distributor, dealer, OEM and channel networks. Evaluate potential partners based on market reach, capability, customer access and commercial viability. Manage partner relationships and establish performance expectations. Develop joint marketing and business-development initiatives with strategic partners. 6. Content, Product Marketing & Events Develop marketing collateral including product brochures, catalogues, presentations, case studies and technical content. Translate complex technical and industrial products into compelling value propositions for customers. Develop content targeted at technical, institutional and commercial decision-makers. Plan and manage participation in trade shows, exhibitions, conferences and industry events. Ensure events generate measurable brand visibility, qualified leads and business opportunities. 7. Market Intelligence Conduct market research and competitor analysis across domestic and international markets. Track industry trends, customer requirements, competitor positioning and .
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27.322Jobs
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Four employers are posting at scale: SIMPLE RECRUIT (1,205 jobs), ROYAL ORG PTE. LTD. (795), SKILLMATCH RECRUITMENT (435), and jobgether (371). If you see a job from one of these names, you're looking at a company that hires marketing roles repeatedly. That's a signal of stability—and a chance to learn their hiring patterns across multiple openings.
In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
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