Success Architect - SFMC

## Success Architect - SFMC ### Role Overview Salesforce is looking for an experienced Success Architect specializing in Salesforce Marketing Cloud (SFMC) to join its team in Hyderabad. In this role, you will serve as a trusted advisor to enterprise customers, guiding them through the adoption, optimization, and long-term success of their Salesforce Marketing Cloud implementations. You will bridge the gap between technical capabilities and business outcomes, ensuring clients derive maximum value from the platform. ### Key Responsibilities - Act as a strategic advisor to enterprise clients, helping them unlock the full potential of Salesforce Marketing Cloud. - Lead discovery workshops and solution design sessions to align SFMC capabilities with customer business goals. - Develop and deliver tailored success plans, roadmaps, and best-practice recommendations for SFMC deployments. - Collaborate with internal teams including sales, professional services, and product to advocate for customer needs. - Drive platform adoption and usage by identifying growth opportunities and resolving adoption barriers. - Conduct health checks, executive business reviews, and technical assessments for customer accounts. - Mentor and guide junior team members and customer stakeholders on SFMC best practices. - Stay current on Salesforce product releases, features, and marketing technology trends. ### Requirements / Qualifications - Strong hands-on experience with Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, Automation Studio, and related modules. - Proven track record in a customer-facing architect, consultant, or success management role. - Deep understanding of digital marketing concepts including email marketing, segmentation, personalization, and campaign management. - Experience working with enterprise-level clients in a solution advisory or technical consulting capacity. - Salesforce Marketing Cloud certifications (e.g., SFMC Email Specialist, Consultant) are highly preferred. - Familiarity with AMPscript, SQL, and REST/SOAP APIs within the SFMC ecosystem. - Excellent communication, presentation, and stakeholder management skills. - Ability to translate complex technical concepts into clear business value propositions. - Experience with CRM platforms, marketing automation, or cloud-based SaaS solutions is a strong advantage. ### About the Company Salesforce is a global leader in cloud-based customer relationship management (CRM) software, offering a comprehensive suite of solutions spanning sales, service, marketing, commerce, and analytics. The company empowers businesses of all sizes to connect with their customers in meaningful ways through its innovative, AI-driven platform ecosystem. .