Relationship manager- first wealth

JOB DESCRIPTION RELATIONSHIP MANAGER FIRST WEALTH Position: Relationship Manager First Wealth Business Unit: Retail Banking Function: Branch Banking About the Role The Relationship Manager First Wealth will be responsible for managing and developing a portfolio of premium/high-value customers, delivering superior customer service, deepening existing relationships, and driving business growth through acquisition and cross-selling. The role involves building CASA balances, increasing product penetration, acquiring new customers, identifying financial needs, and offering suitable banking and wealth-related solutions. The RM will act as a trusted financial partner while ensuring a high level of customer experience and regulatory compliance. Key Responsibilities Manage and strengthen relationships with assigned premium/high-value customers. Drive CASA value build-up and acquire new customers as per business targets. Identify customer needs and provide suitable banking and financial solutions. Increase Product Holding Per Customer (PPC) through effective cross-selling. Cross-sell products such as: Savings & Current Accounts Fixed Deposits Credit Cards Insurance Investments & SIPs Retail & SME Loans Digital Banking Solutions Other relevant banking products Conduct regular customer engagement and portfolio reviews. Onboard customers on Mobile Banking, Net Banking and other digital channels. Generate leads and coordinate with relevant teams for Business Loans, Working Capital, POS, CMS and Trade transactions. Resolve customer queries and complaints promptly to ensure excellent customer experience and NPS. Achieve assigned revenue/income targets, including NII and NFI. Ensure proper customer profiling and offer products based on customer requirements and suitability. Identify opportunities to upgrade eligible customers to relevant banking programs. Maintain strong compliance with internal policies, RBI guidelines and regulatory requirements. Ensure accurate documentation and smooth execution of customer transactions. Support branch operations and maintain high standards of service quality. Candidate Profile Education: Graduate in any discipline. Experience: Relevant experience in banking, branch banking, relationship management, wealth management, sales or financial services. Experience requirements may vary depending on the specific hiring location and grade. Key Skills Strong relationship management and customer engagement skills Sales and business development orientation Good knowledge of banking and financial products Strong communication and interpersonal skills Customer-centric approach Cross-selling and portfolio management skills Target-oriented mindset Good analytical and problem-solving abilities Knowledge of digital banking platforms Strong compliance and attention to detail Key Performance Areas (KPIs) CASA acquisition and value build-up New customer acquisition Revenue / NII / NFI achievement Product penetration and cross-sell Portfolio growth and customer retention Customer engagement and NPS Digital adoption Compliance and service quality Ideal Candidate: A target-oriented banking professional who can build long-term relationships with premium customers, identify financial needs, and deliver a complete banking experience while contributing to branch revenue and portfolio growth.