D Senior Product Manager Healthcare Dabur India Limited Delhi, India 47 years

Dabur India Limited is a global FMCG company and a leader in Ayurveda-based health and wellness products. With operations in over 120 markets, the company offers a diverse portfolio across healthcare, personal care, and food products. Role OverviewThe Senior Product Manager Healthcare will be responsible for building and executing brand strategies, managing marketing mix elements, and driving business growth through data-driven marketing initiatives. Key ResponsibilitiesBrand Strategy & Marketing PlanningDevelop and execute marketing and brand-building strategiesDeliver top-line revenue and bottom-line profitability targetsDefine long-term and short-term brand growth strategiesIdentify research needs and coordinate with market research agenciesAnalyze consumer behavior, competition, and media trendsTranslate insights into actionable marketing initiativesMarketing Mix DevelopmentDevelop communication and advertising strategiesDesign promotional plans including consumer and trade promotionsManage media planning and brand visibility initiativesProduct & Pricing StrategyContribute to product development initiativesDefine packaging strategies aligned with consumer preferencesSupport pricing decisions to maximize profitabilityPerformance AnalysisConduct primary and secondary sales analysisTrack competition, consumer trends, and profitability metricsEnsure efficient resource utilization across agencies and marketing partnersRequired QualificationsMBA / PGDM in Marketing from a reputed institute47 years of experience in FMCG brand management or product marketingExperience in healthcare, herbal, natural, or Ayurvedic product categories preferredPreferred ProfileExperience managing multi-channel marketing campaignsStrong analytical and consumer insight capabilitiesAbility to drive cross-functional collaboration across marketing, sales, and product teams .