Social Lead - Consumer Electronics Business

As Social Lead, you own the brand's entire social presence in India: strategy, content planning, community, and team. You'll lead two direct reports (content producer and a tech community lead) and be the person who spots a trend and acts on it before everyone else does. This is not a creative leadership role. Key Responsibilities Own Social Strategy & Content Planning - Define and execute the social strategy for Company's India across Instagram, YouTube, X (Twitter), and Reddit. - Build and manage a rolling content calendar that balances planned campaign content with real-time cultural moments. - Set and track social KPIs: reach, engagement, follower growth, share of voice, and community sentiment. Lead the Social Team - Manage and develop two direct reports: content producer and tech community lead. - Set direction clearly, build their independence, and hold the bar on quality and output. - Foster a team culture that moves fast without losing creative sharpness. Trend & Cultural Moment Marketing - Spot trends fast. Brief content fast. Get it out fast without sacrificing brand fit or quality. - Know which trends are right for Company's and which ones to skip - editorial judgment matters as much as speed. - Partner with the wider marketing team to ensure social is fully integrated into campaign launches. Talent & Creator Management - Identify and brief talent and creators whose aesthetic aligns with the Company's brand. - Produce and manage collaborations that feel genuinely Company's - not generic brand collab content. - Build and maintain a creator network relevant to India's Gen Z and Gen Alpha audiences. Community - Own the Company's India tech community one of the brand's most powerful organic assets. - Develop the Reddit presence as a high-credibility channel with India's tech-savvy audience. - Ensure community engagement is proactive and brand-building, not reactive and transactional. What We're Looking For - 5+ years in social media, digital content, or brand community with at least 2-3 years leading a team. - Has built and owned a social strategy, not just executed one someone else designed. - Deep trend literacy: you don't just consume trends, you know which ones are right for this brand. - Meaningful experience working with talent, creators, or influencers - not just briefing agencies. - Strong campaign management skills: organised, deadline-driven, able to plan across multiple channels simultaneously. - Creative instinct that aligns with the Company's aesthetic: minimal, high-contrast, technically warm, never noisy. - Proven team leadership: you know how to develop people, not just direct them. - Reddit proficiency is a strong advantage as Company's tech community lives there. Why Join Us - You're here to disrupt and define, not follow the rulebook. - Join the fastest-growing tech brand in India - and shape what's next. - Your work will have a visible impact - seen, shared, and talked about across the country (and beyond). - Fast-track your career surrounded by ambitious minds moving at startup speed. .