Key Account Executive - Modern Trade

About BECO BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time. Key Responsibilities Key Account Management Independently manage Local, Regional and National Key Accounts in the assigned market. Build strong relationships with Category Managers, Buyers, Store Operations and Commercial teams. Develop Joint Business Plans with priority accounts and drive sustainable business growth. Ensure timely listing and expansion of the BECO portfolio across relevant stores. Sales & Business Growth Deliver monthly, quarterly and annual sales targets for assigned accounts. Drive growth through new listings, assortment expansion, increased store coverage and higher throughput per store. Identify opportunities to increase BECO's share within each account. Develop account-wise growth plans and aggressively execute them. In-Store Execution Ensure superior availability, visibility and share of shelf across priority stores. Drive secondary sales through strong execution of promotions, displays, end-caps, visibility and consumer offers. Regularly visit key stores to monitor execution and identify business opportunities. Work closely with merchandising and field teams to achieve best-in-class execution. Commercial & Promotion Management Plan account-specific promotions and activations with a clear focus on incremental sales and ROI. Manage trade spends, schemes and account investments within agreed budgets. Track commercial agreements, claims, deductions and outstanding payments. Ensure healthy account-level profitability while delivering growth. Supply Chain & Availability Coordinate with distributors, supply chain and account teams to maintain high service levels. Track inventory, fill rates and stock availability. Minimise Out-of-Stocks (OOS) and ensure adequate inventory during promotions and peak periods. MIS & Business Analytics Track Primary Sales, Secondary Sales, Sell-Out, Inventory and Account-wise Performance. Review SKU productivity and identify opportunities for assortment optimisation. Monitor competition on pricing, promotions, assortment, visibility and new launches. Provide regular market intelligence and actionable recommendations. We Are Looking For Someone Who Has 5+ years of sales experience, with significant exposure to Key Accounts / Modern Trade. Has independently handled Local, Regional and/or National Retail Chains. Understands retail commercials, margins, promotions and category management. Has strong relationships and understanding of the retail ecosystem in Chennai, Bengaluru or Hyderabad. Is highly execution-oriented and comfortable spending significant time in the market. Demonstrates strong negotiation, analytical and relationship-management skills. Has a proven track record of delivering aggressive sales targets. Brings an ownership mindset, speed and entrepreneurial approach suited to a fast-growing organisation. What Success Looks Like Grow Accounts. Win Visibility. Drive Offtakes. Build BECO. The Key Account Executive will be expected to make BECO a high-growth, high-visibility brand across the assigned Key Accounts through superior relationships, sharper commercial execution and relentless focus on consumer offtake. Locations: Chennai | Bengaluru | Hyderabad Industry Preference: FMCG | Foods | Beauty .