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Develop and manage relationships with B2B partners, distributors, IFAs, brokers and other channel partners. Drive sales and business growth of Mutual Fund products through multiple distribution channels. Generate new business and increase AUM through partner/distributor relationships. Manage existing channel partners and ensure regular business engagement and servicing. Identify new business opportunities and onboard new distributors/partners. Conduct product presentations, training and regular updates for channel partners. Support partners with product information, market updates and sales-related queries. Achieve monthly/quarterly sales, AUM and revenue targets. Ensure strong relationship management and maintain long-term business associations. Coordinate with internal teams for smooth transaction processing and partner servicing. .