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TRADE MARKETING EXECUTIVE Company: TilakNagar Industries Qualification: MBA (Marketing) Package: Decent Hike on Current CTC Department: Trade Marketing / Marketing Position Type: Full-time Work Experience: 24 years (FMCG/Alcobev BTL) Role Summary Drive brand visibility, activation quality & channel-specific BTL execution to enhance consumer engagement and trade presence. Key Responsibilities Plan & execute trade marketing programs across GT, Off-Trade & On-Trade. Deploy POSM assetsLEDs, shelves, signages, danglers, display unitswith quality and compliance. Execute retail visibility standards, planograms & shopper touchpoint enhancements. Roll out consumer promotions, sampling events & store-level activations. Track BTL KPIs: coverage, visibility index, activation uplift & ROI. Conduct outlet audits for execution quality, brand presence & competitor tracking. Manage agencies for fabrication, installation, activation manpower & logistics. Maintain budgets, POs, vendor payments & documentation. Support brand teams with insights on shopper behavior & category trends. Education Graduate/MBA (Marketing specialization preferred). Key Skills Strong BTL execution capability across diverse retail environments. Proven vendor management experience with ability to drive quality, speed & cost control. Strong analytical mindset for assessing activation impact, visibility KPIs & store-level insights. Excellent collaboration with Sales teams to align field priorities & execution grids. Strong creative interpretation skillsability to translate brand guidelines into in-market execution. Demonstrated ability to manage multiple agencies & timelines in high-pressure cycles. Qualifications Prior trade marketing/BTL experience (strong preference for Alcobev or FMCG). Experience in POSM planning, fabrication supervision & activation management. Familiarity with channel segmentation (On-trade vs Off-trade) is highly desirable. .
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Four employers are posting at scale: SIMPLE RECRUIT (1,205 jobs), ROYAL ORG PTE. LTD. (795), SKILLMATCH RECRUITMENT (435), and jobgether (371). If you see a job from one of these names, you're looking at a company that hires marketing roles repeatedly. That's a signal of stability—and a chance to learn their hiring patterns across multiple openings.
In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
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