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Finance Business Analyst Data & Analytics About Thoucentric Thoucentric is a forward-thinking consulting firm enabling enterprises to drive digital transformation through analytics, technology, and business process excellence. We partner with leading global organizations to deliver measurable business impact. Role Overview We are looking for a detail-oriented and customer-focused Ecommerce Business Analyst who will work closely with business stakeholders, product managers, and technical teams to define requirements, enhance digital commerce capabilities, and support endtoend implementation of ecommerce solutions. The ideal candidate should have robust analytical skills, hands-on experience with ecommerce platforms, and the ability to convert business needs into scalable digital solutions. Key Responsibilities Business Analysis & Requirements Gather, analyze, and document business requirements for ecommerce initiatives. Create BRDs, FRDs, user stories, and process maps for enhancements and current features. Conduct requirement workshops with crossfunctional teams (Marketing, Product, Supply Chain, IT, Customer Support). Ecommerce Platform Expertise Work with platforms such as Shopify, Magento, Salesforce Commerce Cloud, WooCommerce, Hybris, or similar. Understand catalog management, pricing, promotions, checkout, order management, payments, and returns workflows. Data & Insights Analyze customer journeys, website performance, funnel drops, and conversion metrics. Provide insights to improve digital experience, conversion, and revenue. Collaborate with analytics teams to define dashboards and KPIs. Project Coordination Act as a bridge between business stakeholders and technical teams. Support UAT planning, test-case creation, defect tracking, and release readiness. Ensure solution delivery aligns with business expectations and timelines. Process Improvement Identify gaps in current ecommerce processes and recommend improvements .