Director, Social Media

WHO WE ARE: The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. We partner with volunteers to accomplish our work. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning. Job Summary: The Director, Social Media leads the development and implementation of the Societys social media strategies and is responsible for achieving social media channel goals, including growing audience, online community engagement, and fundraising. This position leads a team to create engaging content, manage organic and paid social media campaigns, analyze performance, and optimize efforts. The position aligns the social media program with broader organizational objectives and collaborates with stakeholders Society-wide. This position demands strategic thinking, leadership, and expertise building high performing social media programs. Location Requirements Remote - Flexible Location Work is primarily performed remotely, however, when possible and necessary, teams meet in person to conduct the business of the organization and build team relationships. Compensation | Benefits: The estimated hiring compensation range for this role is $90,000 - $110,000. Final offers will be based on the candidate'sgeographic location, consider career experience, and may vary from this range due to these and other factors. You will have the opportunity for a highly competitive, comprehensive benefit package that the Society provides to employees. Your benefits include: Considerable Paid Time Off Plan Paid Holidays 401k Retirement Savings Plan with Society match Commuter Benefit Plan Comprehensive Health & Welfare benefits including: Medical Dental Vision Flex Spending Accounts Life Insurance Disability Coverage Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings. Not to mention, you will join an incredible mission focused team of people! Main Responsibilities: Serve as the Societys social media subject matter expert Develop, implement, and optimize a comprehensive and integrated social media strategy that is aligned with organizational objectives and defines key performance indicators (KPIs) Create and lead execution of campaign strategies and plans designed to grow the Societys followers across key platforms, increase engagement, fundraising, and/or other KPIs and measures related to Society social media channel goals Oversee the creation and execution of social media content calendars to ensure the inclusive coverage of all relevant aspects of our work Lead the research, strategy and execution of expansion into new social media platforms Lead a team of social media professionals and oversee management of social media accounts, including content creation and community engagement Ensure content across all social media channels has consistency of brand, voice, and messaging and follows the Societys brand, language, and style guide Ensure storytelling, impact narratives, and calls-to-action are audience-centric and conversion-optimized Partner with interdepartmental, cross-functional, and external agency stakeholders to align social media program with acquisition and conversion strategies as well as operational plans and multi-channel marketing plans Define measures of success and use data and analytics tools to lead monitoring, track performance, and oversee reporting of campaigns and KPIs, including audience growth, engagement, event registrations, revenue, and other KPIs, like conversion rates and return on ad spend (ROAS) for boosted social media posts Use data-driven insights and available audience-intelligence to optimize strategies, plans, tactics, and outcomes on an ongoing basis and in real-time to make mid-campaign adjustments to maximize impact Provide regular report-outs to marcomms leadership on social media performance and present to other Society leaders as needed to help inform decision-making with a specific focus on monitoring sentiment and brand conversations across social media platforms Stay informed about the latest social media trends, algorithm updates, and platform developments and evolve the Societys efforts as appropriate Manage strategy, execution, reporting, budget, and invoicing for boosted social media posts Manage and mentor the social media team by providing guidance, feedback, and support as well as lead professional development and performance .