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Senior Officer - GLP Main Task Serve Gold Loan from Home customers by handling the end-to-end transactions, while ensuring the customer gets the most optimal service. Source new customers through BTL marketing and customer calling Areas of Responsibility Ensuring the customer gets the most optimal service and completing the end-to-end GLFH transaction. Promptly travel to and from the customers home while safely handling the gold in transit Carry out GLFH transaction while strictly adhering to process and policies. Maintain high level of customer satisfaction. Gold appraisal Generating leads for GLFH By conducting BTL marketing Call inactive and other prospective customers. Responsible for conversion of leads generated KRA Adherence of timeliness (fulfilling the appointment within a specified time) Proper adherence to process and policies to facilitate smooth functioning of GLFH (zero spurious) Quality of service Number of leads generated through customer visit/calls and conversion % .