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Loan Officer / Relationship Officer Roles & Responsibilities Role: Loan Officer / Relationship Officer (Gold Loans) Department: Sales & Business Development Product: Gold Loans Key Responsibilities - Generate new Gold Loan business through customer visits, references, local marketing, and lead generation. - Identify and approach potential customers in the local market and explain Gold Loan products, eligibility, process, and advantages. - Develop and maintain strong customer relationships to generate repeat and referral business. - Handle customer enquiries and guide customers through the Gold Loan application process. - Coordinate with the branch team for KYC, documentation, gold appraisal, loan processing, and disbursement. - Follow up with leads regularly and convert eligible prospects into customers. - Achieve assigned monthly business and disbursement targets. - Conduct field visits and maintain good knowledge of the local market and customer base. - Support customer retention, renewals, top-ups, and additional business opportunities as per company policy. - Ensure all customer information and documents are collected accurately and submitted as per company/KYC requirements. - Maintain daily activity reports, lead details, follow-ups, and business MIS. - Coordinate with the Operations Manager/Branch Manager for smooth processing of customer cases. - Follow company policies, compliance requirements, and ethical sales practices. - Identify potential risks or suspicious customer/document activities and immediately escalate them to the concerned branch authority. - Maintain professional relationships with existing customers and generate referral business. Key Performance Areas Lead Generation Customer Acquisition Gold Loan Disbursement Customer Relationship Repeat/Referral Business Target Achievement For Freshers: Training will be provided on Gold Loan products, customer handling, sales process, documentation, and basic branch operations. .