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Manage and maintain customer and franchisee information in the CRM system. Handle customer and franchisee queries professionally and ensure timely resolution. Maintain accurate records of interactions, requirements, and communications. Coordinate with internal teams to ensure smooth customer service and issue resolution. Draft professional emails, business communications, and customer correspondence. Maintain regular communication with franchisees and business partners. Support franchise sales and development activities. Assist in building and maintaining strong client relationships. Handle negotiations and communication with clients/franchise prospects when required. Prepare and maintain reports using MS Office and Excel. Ensure proper documentation and timely updating of CRM data. .