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Job Description: Job Title: Business Development Officer CASA Department: Liabilities Retail Banking Location: [Specify Branch / Region] Reports To: Branch Manager / Sales Manager Job Purpose: To drive customer acquisition for Current Account and Savings Account (CASA) and cross-sell bank products while maintaining high service standards and ensuring customer satisfaction. Key Responsibilities: - Acquire new customers for CASA through field visits, cold calling, referrals, and leads provided by the bank. - Generate leads and build a pipeline for sustainable business growth in the catchment area. - Conduct activities (camps, promotions, door-to-door visits) to promote the banks products. - Cross-sell other retail products such as Fixed Deposits, Recurring Deposits, Insurance, and Loans. - Maintain regular follow-up with customers and provide after-sales service. - Ensure adherence to KYC, AML, and other regulatory guidelines while onboarding customers. - Work closely with the branch team to ensure a seamless customer experience. - Achieve monthly and quarterly sales targets set by the bank. Key Skills Required: - Solid communication and interpersonal skills - Good understanding of banking products, especially CASA - Local market knowledge and networking skills - Ability to work under pressure and achieve sales targets - Basic computer proficiency Qualifications & Experience: - Graduate in any discipline (preferably commerce or finance) - 02 years of experience in sales, preferably in banking, NBFC, or financial services - Freshers with good communication skills and interest in field sales may also apply Employment Type: Full-time Compensation: As per industry standards + performance-based incentives .