Content Specialist (Kollam)

About Ads With Benefits Ads With Advantages is a fast-growing media and content platform focused on building an engaged community through relevant, entertaining, and high-quality content. We are looking for a Content Specialist who can strengthen our blog and website content, improve audience engagement, and help us build a consistent and distinctive brand voice. Role Overvie wThe Content Specialist will be responsible for planning, writing, editing, and publishing content across the Ads With Benefits blog and website The ideal candidate is a strong writer who understands digital audiences, can turn ideas and trends into engaging stories, and is comfortable using data and audience feedback to improve content performance . Key Responsibiliti - esResearch, write, edit, and publish engaging blog and website conten - t.Develop content ideas aligned with audience interests, industry trends, and company prioritie - s.Create articles, opinion pieces, explainers, guides, case studies, landing-page copy, and other website conten - t.Maintain a consistent brand voice and editorial style across all published conten - t.Optimize content for search engines using relevant keywords, headlines, links, and metadat - a.Improve existing website content to increase readability, engagement, and organic traffi - c.Manage the editorial calendar and ensure content is delivered on schedul - e.Coordinate with design, marketing, and business teams to develop supporting visuals and campaign - s.Monitor content performance using metrics such as page views, engagement, time on page, click-through rates, and conversion - s.Use performance insights and audience feedback to continuously improve the content strateg - y.Proofread all content to ensure accuracy, clarity, grammar, and brand consistenc y. Key Requireme - ntsStrong writing, editing, proofreading, and storytelling skil - ls.Ability to write clear, engaging, and audience-focused conte - nt.Understanding of blog writing, website copywritin .