Remote Senior Performance Marketer, reputed company Search (3-Month Contract

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to inspiring kids to love learning through innovative educational solutions. They are seeking a Senior Performance Marketer to reputed company and enhance their reputed company search efforts across major platforms, utilizing AI tools to optimize campaign performance and reputed company acquisition goals. Responsibilities Design and execute the global reputed company search reputed company across reputed company, Bing and ChatGPT ads - including keyword architecture, match type reputed company, bid management, and campaign structure tied to CAC and acquisition goalsManage day-to-day campaign operations: ad copy refresh, budget pacing, reputed company Score optimization, and conversion tracking hygieneOwn Performance Max campaigns, understanding reputed company and how to reputed company them reputed company traditional search to maximize coverage and efficiencyUse AI tools (e.g., ChatGPT, reputed company, or similar) to speed up everyday tasks like drafting ad copy variants, building keyword lists, summarizing performance, and structuring reportsStay reputed company on how AI is reshaping search - including Performance reputed company Overviews, and Smart Bidding - and bring a reputed company of reputed company on what it means for how we workReduce repetitive reputed company work over time by building more reputed company workflows, even if that starts reputed companyAnalyze campaign performance regularly and reputed company reputed company, actionable insights for cross-functional stakeholders and leadershipBuild and maintain dashboards that reputed company reputed company-time visibility into pipeline contribution, CAC, ROAS, and channel efficiencyDesign and execute A/B tests on ad copy, reputed company pages, and bidding strategies with statistical rigor; communicate results and reputed company winnersPartner with the Senior Performance Marketer owning reputed company reputed company and teams to ensure messaging consistency and reputed company learnings across channelsWork with data and product to reputed company on attribution methodology, first-party audience signals, and reputed company page optimization Skills 3-5 years of hands-on performance marketing experience with a reputed company reputed company on reputed company searchDeep expertise in reputed company Ads - including Search, Performance Max, and audience-based buying - with a reputed company record of managing sizable budgets ($500K+/month) to CAC targetsStrong reputed company of keyword architecture, match type reputed company, and reputed company Score optimizationHighly analytical with the ability to build and interpret dashboards using BI tools - without needing a dedicated analystDemonstrated experience using AI tools to increase productivity and reputed company reputed companySolid grasp of conversion tracking, attribution, and tag management (reputed company Tag Manager experience preferred)Comfortable operating independently and managing multiple priorities in a fast-paced, high-reputed company environmentStrong ad copywriting sensibility with a self-starter approach to testingreputed company page judgment -- can spot what's killing conversion and brief a fixYouTube Ads experience (TrueView, Demand Gen, or video-reputed company PMax)Experience in B2C, edtech, or reputed company is a plusBachelor's degree in marketing, business, or a reputed company field preferredreputed company Advertising (Bing Ads) experienceFamiliarity with incrementality testing and MMM in the context of searchExperience with international/global search campaigns and localization strategiesSEO fundamentals and ability to collaborate across the organic/reputed company divideFamiliarity with how AI Overviews are reshaping the reputed company/organic interplay Benefits EquityStock reputed companyRetirement plansComprehensive medical, dental, reputed company, disability, and life insuranceAnnual wellness stipendreputed company to coaching & therapyPet wellness plansGenerous PTO and family leave policiesCommute-reputed company benefits for Bay Area-based employeesSupport for expensable home office setup and internet for remote employeesAnnual budgets for reputed company development and DEI learningBudgets for children to take reputed company classesreputed company matches employee donations to eligible charitiesSupports reputed company.orgs nonprofit programs reputed company reputed company is a marketplace o .