Analyst - Paid Media (130 PM - 1030 PM IST)

Analyst Paid Media Experience: 23 Years Function: Paid Media / Performance Marketing Working Hours: 1:30 PM - 10:30 PM IST Role Overview We are looking for an Analyst Paid Media to join our growing Paid Media team. The ideal candidate will have hands-on experience in planning, executing, monitoring, and optimizing digital advertising campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other paid media channels. This role requires someone who is analytical, detail-oriented, proactive, and comfortable managing day-to-day client communication, while collaborating with internal creative, analytics, and marketing teams. What Youll Do Campaign Planning & ExecutionSupport the planning and execution of paid media campaigns across Google Ads, Facebook, Instagram, and other digital platforms.Coordinate campaign schedules, deliverables, and timelines.Monitor campaigns regularly and support ongoing optimization to improve performance. Data Analysis & ReportingAnalyze campaign performance and identify actionable insights.Track key performance indicators and highlight areas for optimization.Prepare regular campaign reports and performance updates.Translate campaign data into clear recommendations and next steps. Creative CoordinationCollaborate with creative teams to ensure timely development and delivery of campaign assets.Coordinate ad copies, visuals, and other creative requirements.Support A/B testing of creatives, messaging, and formats to improve campaign performance. Budget ManagementMonitor and track advertising spends across campaigns.Ensure budgets are allocated effectively and remain aligned with campaign objectives.Support financial tracking, reporting, and budget analysis. Market & Audience ResearchConduct research on industry trends, competitors, audiences, and emerging opportunities.Identify insights that can help improve campaign strategies.Contribute to audience targeting and media planning recommendations. Client ManagementAct as a key point of contact for clients for day-to-day operational queries, campaign updates, and requirements.Maintain regular communication and ensure client expectations are managed effectively.Support presentations, campaign reviews, proposals, and client documentation. Team Collaboration & MentorshipWork closely with cross-functional teams including Creative, Analytics, Marketing, and Content.Coordinate across teams to ensure smooth and timely campaign delivery.Guide and mentor junior analysts on campaign management, reporting, and analytical best practices.Contribute towards building a collaborative and learning-focused team environment. What Were Looking For 1-2 years of relevant experience in Paid Media, Performance Marketing, Digital Advertising, or a similar role.Bachelors degree in Marketing, Business, Communications, or a related field.Hands-on understanding of platforms such as Google Ads and Meta Ads Manager.Strong analytical skills with the ability to interpret campaign performance data.Understanding of campaign optimization, audience targeting, budget management, and performance reporting.Strong organizational skills and attention to detail.Ability to manage multiple campaigns, priorities, and deadlines simultaneously.Good command of Microsoft Office Suite and familiarity with digital marketing and reporting tools.Strong written and verbal communication skills.Comfortable interacting with clients and coordinating with multiple internal stakeholders. Who Would Be a Great Fit Someone who enjoys working with data as much as campaigns, understands what drives paid media performance, communicates confidently with clients, and can take ownership while working collaboratively with a fast-paced team. .