Campaign & Martech Manager

Role & responsibilities Campaign Management Plan, execute, and optimize multi-channel marketing campaigns (digital, social, email, etc.) Collaborate with creative, media, and analytics teams to ensure campaign effectiveness Monitor campaign performance and generate actionable insights for continuous improvement Project Management Lead end-to-end project execution for marketing initiatives, ensuring timely delivery and alignment with business goals Develop detailed project plans, timelines, and resource allocation Coordinate with internal stakeholders and external vendors/agencies Presentation & Communication Create compelling presentations for internal reviews, leadership updates, and client pitches Translate complex data and strategies into clear, visually engaging formats Present campaign results and martech performance to senior leadership Martech Tools & Automation Manage and optimize marketing technology stack (CRM, automation platforms, analytics tools) Drive integration and usage of tools like Salesforce, HubSpot, Adobe Experience Cloud, etc. Ensure data hygiene, segmentation, and personalization strategies are effectively implemented AI Bots & Chatbot Management Oversee development and deployment of AI-powered chatbots for customer engagement Collaborate with tech teams to define bot workflows, intents, and user journeys Monitor bot performance and continuously improve based on analytics and feedback Qualifications & Skills: Bachelors/Masters degree in Marketing, Business, or related field 58 years of experience in campaign management, martech, or digital marketing Strong understanding of marketing automation, CRM, and analytics platforms Experience with chatbot platforms (e.g., Dialogflow, Microsoft Bot Framework, etc.) Excellent project management and organizational skills Strong presentation and communication abilities Analytical mindset with a focus on performance metrics and ROI Preferred Attributes: Certification in project management (PMP, Agile, etc.) or martech tools Experience in AI/ML applications in marketing Ability to work in a fast-paced, cross-functional environment Creative problem-solver with a proactive attitude .