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Act as the primary point of contact for members and customers of the co-operative society. Assist members with account opening, deposits, withdrawals, loans, and other society services. Explain society schemes, benefits, interest rates, and policies clearly to members. Build and maintain strong, long-term relationships with existing and new members. Handle customer enquiries, requests, and complaints and ensure timely resolution. Promote deposits, loan products, and member welfare schemes to achieve business targets. Ensure accurate documentation and compliance with co-operative laws, KYC, and internal guidelines. Maintain customer records, registers, and system entries correctly. Coordinate with branch staff and management to deliver smooth and efficient service. Support member retention, satisfaction, and growth of the societys customer base. .