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- Strategy & Planning - Develop monthly content calendars aligned with business goals. - Plan LinkedIn growth strategy for company page & leadership profiles - Identify trends in Capital Markets to create timely content. - Content Creation - Write educational, authority- building posts - Simplify complex financial concepts for retail & HNI audiences - Create reels, carousels, and market updates - Lead Generation - Run LinkedIn and Instagram lead campaigns - Create lead magnets (market insights, reports, webinars) - Track and optimize cost per head - Analytics & Reporting - Monitor engagement, reach, conversion metrics - Present monthly performance reports - Suggest improvement strategies - Compliance Awareness - Ensure all posts follow financial advertising guidelines - Coordinate with internal compliance if required .