Creative Designer - GenAI, Video & BTL

Creative Designer - GenAI, Video & BTL | Truzon Solar | Hyderabad Design it. Generate it. Animate it. Make the brand impossible to ignore. Truzon Solar works across digital campaigns, social media, retail branding, exhibitions, dealer networks, BTL activations, performance marketing and large-format brand communication. We are looking for a designer who can move comfortably across all of them - and use Generative AI to push what is creatively possible. This is not a conventional graphic designer role. We need someone who can take a brief, visualise the idea, design it, generate what doesn't exist, animate it when required and deliver production-ready output across digital, video and physical brand touchpoints. Truzon Solar is the consumer brand of Suntek Energy Systems Pvt. Ltd., a solar EPC company delivering commercial, industrial, and rooftop solar installations across India. This role sits at the intersection of graphic design, Generative AI, video and BTL. You will work on everything from social media campaigns and performance ads to exhibition stalls, dealer branding, brochures, POSM and large-format outdoor communication. You will also use the latest AI image and video tools to create campaign visuals, product environments, concepts, videos and content that would otherwise require significantly larger production setups. We are not looking for someone who waits for pixel-by-pixel instructions. You should be able to understand a brief, develop the visual direction and independently take it from concept to finished output. AI is not a substitute for design fundamentals here. You need to be a strong designer first - with AI making you significantly faster and more creatively capable. Graphic Design & Creative Visualisation Translate marketing briefs into strong visual concepts rather than simply executing layouts Design campaign key visuals, social media creatives, performance ads, digital banners, presentations, brochures and marketing collateral Demonstrate strong understanding of typography, hierarchy, composition, colour, spacing and brand consistency Create and adapt campaign ideas across multiple formats without losing the original visual impact Work within Truzon's brand identity while continuously improving the quality of creative output Generative AI Image Creation Use Generative AI as an everyday part of the creative workflow, not as an occasional experiment Create campaign visuals, environments, concepts, product compositions, backgrounds and other brand assets using leading AI platforms Demonstrate strong prompting, image generation, image manipulation and visual consistency skills Take AI-generated output into Photoshop/Illustrator and professionally refine it into production-ready brand communication Maintain consistency of products, people, environments, lighting and brand elements across AI-generated visual sequences Continuously experiment with emerging image-generation models and workflows AI Video Creation Conceptualise and create AI-generated videos for brand campaigns, social media, product communication and digital advertising Work across text-to-video, image-to-video and AI-assisted video workflows Create shot sequences rather than relying on a single AI-generated clip Understand camera movement, visual continuity, character/product consistency, pacing and storytelling while generating AI video Combine AI-generated footage with typography, music, sound effects, voiceovers and conventional footage to create finished content Actively test emerging platforms such as Veo, Kling, Runway, Higgsfield, Sora and equivalent/new-generation tools Stay continuously updated as AI image and video technology evolves Video Editing & Social Content Edit Instagram Reels, YouTube Shorts, performance ads, testimonials, event videos, product videos and other short-form brand content Work confidently in Adobe Premiere Pro Understand hooks, pacing, cuts, transitions, subtitles, music, sound effects and platform-specific editing Perform basic colour correction, audio clean-up and footage enhancement Create multiple aspect ratios and adaptations for Instagram, YouTube, LinkedIn and advertising platforms Working knowledge of After Effects and motion graphics is preferred BTL, Retail & Print Design Design exhibition stall graphics, dealer boards, retail branding, kiosks, standees, backdrops, hoardings, posters, brochures, leaflets, event branding, signage and POSM Understand how a design translates from a laptop screen to a 20-foot physical installation Create accurate, production-ready artwork for printers, fabricators and vendors Work confidently with CorelDRAW and Illustrator for BTL and print requirements Understand CMYK/RGB, bleed, margins, vectors, resolution, dielines, font outlining