Digital Brand Manager A Leading Management Education Institution

Title: Digital Brand Manager Online Business Experience: 58 years Location: Bengaluru (Work from office) Compensation: Open to discussion Role Type: Full-time (Fixed-term employment) About the employer brand: The organization is the digital learning initiative of one of Indias most prestigious management education institutions. Established to make high-quality management education more accessible, it delivers online learning experiences to professionals and learners across the country. As the organization rapidly expands its online business, it is strengthening its digital-first approach to brand building, consumer engagement, and integrated marketing. Role Overview This role is ideal for a hands-on marketer who combines sharp brand thinking with strong digital fluency and understands how to shape a brand across every online consumer touchpoint. You will own the digital brand narrative, lead integrated campaigns, and work closely with teams across performance marketing, content, product, design, and business. The role requires someone who can balance long-term brand building with measurable business outcomes while operating in a fast-paced, high-ownership environment. Job Description Own and evolve the digital brand strategy for the online business, ensuring consistency in voice, tone, positioning, and visual identity across channelsPlan and execute integrated brand campaigns across social media, video, influencer marketing, content, OTT, programmatic, and emerging digital platformsManage multiple campaigns and programs simultaneously using a data-driven and structured project management approachPartner with performance marketing teams and agencies to balance brand building with demand generationEnsure campaigns contribute to both brand equity and measurable business impactLead content and creative development with internal teams and external agencies, from briefing and execution to post-campaign analysisTrack brand health metrics, consumer sentiment, and campaign performance, translating insights into actionable strategiesStay ahead of developments in creator-led marketing, community-led growth, AI-driven personalization, short-form video, and other emerging areasIntroduce relevant experiments and new-age marketing ideas to strengthen the brands digital presenceManage agency partners, budgets, timelines, and deliverables with strong ownershipCollaborate with production, category, product, performance marketing, and business teams to align brand initiatives with growth prioritiesRun campaigns end-to-end, including briefing, execution, measurement, optimization, and iteration Job Requirements 58 years of experience in digital marketing and brand marketingExperience working with consumer internet, edtech, D2C, or category-leading consumer brandsPrior experience as a Digital Brand Manager, Brand Manager, or in a closely aligned role involving hands-on ownership of brand campaignsStrong understanding of branding fundamentals, including positioning, identity, narrative, and consumer insightsFluency across new-age and digital marketing channelsDemonstrated ability to manage campaigns from strategy and briefing through execution, measurement, and optimizationStrong written and verbal communication skills, with the ability to develop compelling narrativesAbility to present ideas and campaign recommendations confidently to senior stakeholdersStrong analytical and project management capabilitiesUndergraduate degree from a reputed institutionMBA from a Tier 1 or Tier 2 institution is strongly preferred Preferred Traits Hands-on operator who is comfortable balancing strategic thinking with executionAbility to work effectively in a fast-paced and high-ownership environmentStrong understanding of both brand building and performance-led growthCuriosity about new-age marketing formats, technologies, and consumer behavioursAbility to manage multiple stakeholders, agencies, campaigns, and timelines simultaneouslyStrong creative judgement supported by a data-driven mindset Why Should You Apply for This Job Opportunity to shape the digital presence of a trusted and established education brandPlay a key role as the organization scales its online learning businessCombine the resources and credibility of an established institution with the energy of a digital-first teamOwn integrated campaigns across multiple emerging and established marketing channelsWork closely with cross-functional teams across content, product, design, performance marketing, and businessBuild a brand that makes high-quality management education more accessible to a wider audience About WinnerBrands At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age .