Paid Media Specialist - Meta Ads

Company: Ash Buyers Agency Employment Type: Full-Time Industry: Property / Real Estate Location: Ahemdabad (On site) About Ash Buyers Agency Ash Buyers Agency is an Australian buyers agency helping property investors and buyers make informed property decisions and build long-term portfolios. We are looking for a results-driven Paid Media Specialist - Meta Ads to manage and grow our digital lead-generation campaigns. About the Role You will be responsible for managing Meta advertising campaigns while supporting the broader marketing funnel, from the first ad interaction through to lead capture, CRM management and appointment conversion. The ideal candidate is data-driven, commercially minded and understands that successful paid media is about quality leads and conversions, not just clicks or impressions. Key Responsibilities Plan, launch, manage and optimise Facebook and Instagram advertising campaigns Develop and execute lead-generation strategies Build and optimise marketing funnels from Ad Landing Page Lead CRM Appointment Test audiences, creatives, messaging, offers and landing pages Monitor and improve CPL, CPA, CTR, conversion rates and lead quality Manage retargeting and remarketing campaigns Work with CRM systems to track, segment and nurture leads Ensure accurate campaign tracking, attribution and reporting Manage Meta Pixel, Conversion API, UTM tracking and related analytics Analyse campaign and funnel performance and provide actionable recommendations Work closely with marketing and sales teams to improve lead-to-appointment conversion Requirements Proven experience managing Meta Ads campaigns Strong understanding of performance marketing and lead generation Experience building and optimising marketing funnels Good knowledge of CRM systems and lead management Understanding of Meta Pixel, Conversion API and conversion tracking Strong analytical and problem-solving skills Experience with A/B testing and conversion optimisation Ability to work independently and take ownership of campaign performance Desirable Experience Zoho CRM or similar CRM platforms n8n, Zapier, Make or other automation tools Google Analytics 4 and Google Tag Manager Landing page and conversion rate optimisation Real estate, property, finance or other high-ticket lead generation Experience working with sales teams and CRM pipelines What We Offer Opportunity to work with a growing Australian property business Direct ownership of paid acquisition and lead-generation performance Opportunity to test, build and scale new marketing strategies Collaborative and results-focused working environment Long-term growth opportunity within the business How to Apply Please submit your CV along with examples of previous Meta Ads campaigns you have managed. Where possible, include campaign budget, cost per lead, lead quality, conversion rates and results achieved. .